Kyle Ems 10/21/25 Kyle Ems 10/21/25

Last Week’s NIL Deals Recap | Week of Oct. 13th, 2025

The NIL market continues to evolve as brands and athletes find new, creative ways to collaborate across college sports. From football fields to volleyball courts and beyond, this week’s partnerships reflect how student-athletes are building their personal brands and aligning with companies that share their values and audiences. National names continue to dominate headlines, while local and regional businesses are becoming a driving force behind authentic, community-centered storytelling.

Kyle Ems 10/14/25 Kyle Ems 10/14/25

Last Week’s NIL Deals Recap | Week of Oct. 6th, 2025

From Dr Pepper and Puma to C4 Energy and Dollar Shave Club, this week’s NIL activity reflects how brands of every size are continuing to invest in the college sports marketplace. Football, basketball, volleyball, and gymnastics athletes all inked new partnerships that expand the reach of NIL into every corner of campus life. These deals highlight how student-athletes are building their personal brands, creating new connections with fans, and helping companies engage with the next generation of consumers.

External Contributor 10/8/25 External Contributor 10/8/25

College Sports Commission Strengthens Enforcement Efforts by Launching Anonymous Reporting Tipline

Kyle Ems 10/8/25 Kyle Ems 10/8/25

Last Week’s NIL Deals Recap | Week of September 29th, 2025

College athletes nationwide continue to land major brand deals. This week’s recap covers 45 NIL partnerships across 13 sports and 32 schools, from headline names like Motorola and SONIC to local standouts such as MSU Federal Credit Union and Dorm Drop.

External Contributor 10/1/25 External Contributor 10/1/25

KU Cancer Center to Receive Research Support from Agreement Leveraging KU Basketball Student-Athletes, ShotTracker and the V Foundation

External Contributor 10/1/25 External Contributor 10/1/25

Apex Entertainment Announces New Partnership with Syracuse Football Standouts Duce Chestnut & Dan Villari

Kyle Ems 9/30/25 Kyle Ems 9/30/25

Last Week’s NIL Deals Recap | Week of September 22nd, 2025

See the top NIL deals from the week of September 22, 2025 — from football stars teaming up with Reliant Energy, SeatGeek, and Raising Cane’s, to volleyball, basketball, and gymnastics athletes signing with Puma, Motorola, and VKTRY Gear.

Kyle Ems 9/15/25 Kyle Ems 9/15/25

Last Week’s NIL Deals Recap | Week of September 8th, 2025

A weekly recap of the biggest NIL deals in college sports — featuring athletes from Alabama, Texas A&M, Oklahoma, Wisconsin, and more.

Kyle Ems 9/8/25 Kyle Ems 9/8/25

Last Week’s NIL Deals Recap | Week of September 1st, 2025

From volleyball and gymnastics to basketball and football, last week’s NIL deals featured high-profile brands like CELSIUS, Paula’s Choice, C4 Energy, and VKTRY Gear. See the full list of athlete partnerships in our weekly recap.

External Contributor 9/4/25 External Contributor 9/4/25

College Sports Commission Releases Updated NIL Deal Flow Report

NIL Deal Flow Report - June 11th, 2025 - August 31st, 2025 - College Sports Commission

Kyle Ems 9/2/25 Kyle Ems 9/2/25

Last Week’s NIL Deals Recap | Week of August 25th, 2025

The week of August 25th delivered fresh NIL deals across college sports—from Aeropostale partnering with LSU’s Damian Ramos to volleyball and gymnastics athletes teaming up with brands like VKTRY Gear, GK Elite, and Good Molecules. Explore the full list of signings and see how NIL continues to expand across every level of competition.

Kyle Ems 8/28/25 Kyle Ems 8/28/25

Last Week’s NIL Deals Recap | Week of August 18th, 2025

See the latest NIL deals from the week of August 18, 2025, including athletes from Ohio State, UCLA, Texas, Nebraska, and more partnering with brands like RITZ, T-Mobile, and Raising Cane’s.

External Contributor 8/27/25 External Contributor 8/27/25

CELSIUS® Expands LIVE. FIT. GO.™ Campaign with 2025 NIL College Football Roster

External Contributor 8/26/25 External Contributor 8/26/25

DUDE Wipes and Auburn Athletics Agree to First of Its Kind Partnership Engaging With The Most Iconic Tradition in College Athletics...Rolling Toomer’s Corner

Kyle Ems 8/19/25 Kyle Ems 8/19/25

Last Week’s NIL Deals Recap | Week of August 11th, 2025

Last week’s NIL deals included standout partnerships across women’s basketball, gymnastics, soccer, volleyball, and more. See the full recap here.

Kyle Ems 8/5/25 Kyle Ems 8/5/25

Last Week’s NIL Deals Recap | Week of July 28th, 2025

This week’s NIL recap highlights new athlete-brand partnerships from LSU, Michigan, North Carolina, and beyond.

Kyle Ems 7/31/25 Kyle Ems 7/31/25

Last Week’s NIL Deals Recap | Week of July 21st, 2025

This NIL Recap highlights athlete-brand deals from July 21, 2025—including CELSIUS x Konner McClain, DoorDash x Cole Leinart, and more. Track who’s making moves in NIL.

External Contributor 7/28/25 External Contributor 7/28/25

110 Grill Announces New Athlete Partnership with Providence College Friar Ryan Mela

Kyle Ems 7/23/25 Kyle Ems 7/23/25

Last Week’s NIL Deals Recap | Week of July 14th, 2025

From adidas to HEYDUDE, this week’s NIL deals highlight college athletes landing major brand partnerships across sports like basketball, softball, and track & field.

Kyle Ems 7/15/25 Kyle Ems 7/15/25

Last Week’s NIL Deals Recap | Week of July 7th, 2025

A full roundup of college athlete NIL deals for the week of July 7, 2025 — featuring EA SPORTS, C4 Energy, Hoka, and more.