See the latest NIL brand deals from LSU, UConn, Texas, Kansas, and more.

Explore the latest NIL deals from the week of October 27, 2025 — featuring new athlete partnerships with SeatGeek, Puma, State Farm, Kwik Trip, and more across schools like Texas, Wisconsin, Oklahoma, and Michigan.

The NIL market continues to evolve as brands and athletes find new, creative ways to collaborate across college sports. From football fields to volleyball courts and beyond, this week’s partnerships reflect how student-athletes are building their personal brands and aligning with companies that share their values and audiences. National names continue to dominate headlines, while local and regional businesses are becoming a driving force behind authentic, community-centered storytelling.

From Dr Pepper and Puma to C4 Energy and Dollar Shave Club, this week’s NIL activity reflects how brands of every size are continuing to invest in the college sports marketplace. Football, basketball, volleyball, and gymnastics athletes all inked new partnerships that expand the reach of NIL into every corner of campus life. These deals highlight how student-athletes are building their personal brands, creating new connections with fans, and helping companies engage with the next generation of consumers.

College athletes nationwide continue to land major brand deals. This week’s recap covers 45 NIL partnerships across 13 sports and 32 schools, from headline names like Motorola and SONIC to local standouts such as MSU Federal Credit Union and Dorm Drop.

See the top NIL deals from the week of September 22, 2025 — from football stars teaming up with Reliant Energy, SeatGeek, and Raising Cane’s, to volleyball, basketball, and gymnastics athletes signing with Puma, Motorola, and VKTRY Gear.

A weekly recap of the biggest NIL deals in college sports — featuring athletes from Alabama, Texas A&M, Oklahoma, Wisconsin, and more.

From volleyball and gymnastics to basketball and football, last week’s NIL deals featured high-profile brands like CELSIUS, Paula’s Choice, C4 Energy, and VKTRY Gear. See the full list of athlete partnerships in our weekly recap.

The week of August 25th delivered fresh NIL deals across college sports—from Aeropostale partnering with LSU’s Damian Ramos to volleyball and gymnastics athletes teaming up with brands like VKTRY Gear, GK Elite, and Good Molecules. Explore the full list of signings and see how NIL continues to expand across every level of competition.

See the latest NIL deals from the week of August 18, 2025, including athletes from Ohio State, UCLA, Texas, Nebraska, and more partnering with brands like RITZ, T-Mobile, and Raising Cane’s.