Last Week’s NIL Deals Recap | Week of Jan. 12th, 2026
Data provided by Student Athlete Score
(Jan. 20th, 2026) — From national brands like T-Mobile, SeatGeek, and Invisalign to regional partners and emerging wellness companies, this week’s NIL activity highlights the continued diversification of athlete-brand partnerships across sports and divisions. Women’s basketball once again leads the way, while baseball, track & field, gymnastics, volleyball, and swimming showcase how NIL opportunities are expanding across the college sports landscape. Below is a snapshot of the standout NIL deals from the week of January 12th, 2026.
For a full, searchable archive of past deals, visit our NIL Deal Tracker.
Athlete(s): Raven Johnson
School(s): South Carolina
Sport: Women’s Basketball
Brand: SeatGeek
Athlete(s): Bristol Carter
School(s): Auburn
Sport: Baseball
Brand: NutriWave Juices
Athlete(s): Porsche Trinidad
School(s): Stanford
Sport: Women’s Gymnastics
Brand: Outlier Protein
Athlete(s): Bristol Carter
School(s): Auburn
Sport: Baseball
Brand: Vai Dai Coffee
Athlete(s): Flau’jae Johnson
School(s): LSU
Sport: Women’s Basketball
Brand: Invisalign
Athlete(s): Rueben Owens II
School(s): Texas A&M
Sport: Football
Brand: T-Mobile
Athlete(s): Mia Rogan
School(s): Michigan State
Sport: Women’s Track & Field
Brand: T-Mobile
Athlete(s): Grant Ashby
School(s): Texas A&M
Sport: Men’s Track & Field
Brand: Clean Eatz College Station, TX
Athlete(s): Abby Wanezek
School(s): Wisconsin
Sport: Women’s Swimming & Diving
Brand: Summit Credit Union
Athlete(s): Reese Bates
School(s): San Diego
Sport: Women’s Volleyball
Brand: VKTRY Gear
That’s a wrap on this week’s standout NIL deals. Let us know which partnerships caught your attention—or if we missed a deal that deserves the spotlight. Stay locked in for next week’s biggest athlete brand moves.
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