External Contributor 11/17/25 External Contributor 11/17/25

UConn Reclaims Top Spot in October NIL Store Rankings as Basketball Season Tips Off

Kyle Ems 11/14/25 Kyle Ems 11/14/25

NIL Edge Interview: Brent Wall - Student Athlete Score

Student Athlete Score CEO Brent Wall explains how AI-driven data, brand insights, and athlete metrics are reshaping NIL strategy and the revenue-sharing era.

Kyle Ems 11/11/25 Kyle Ems 11/11/25

Last Week’s NIL Deals Recap | Week of Nov. 3rd, 2025

See the latest NIL brand deals from LSU, UConn, Texas, Kansas, and more.

External Contributor 11/6/25 External Contributor 11/6/25

College Sports Commission Releases NIL Deal Flow Report

Kyle Ems 11/4/25 Kyle Ems 11/4/25

Last Week’s NIL Deals Recap | Week of Oct. 27th, 2025

Explore the latest NIL deals from the week of October 27, 2025 — featuring new athlete partnerships with SeatGeek, Puma, State Farm, Kwik Trip, and more across schools like Texas, Wisconsin, Oklahoma, and Michigan.

Kyle Ems 10/31/25 Kyle Ems 10/31/25

NIL Edge Interview: Haneen Rashwan - Baylor - Director | NIL Administration

In this episode of The NIL Edge, host Sterling Randle sits down with Haneen Rashwan, Director of NIL Administration at Baylor University, to explore how Baylor’s “Preparing Champions for Life” philosophy shapes its approach to student-athlete branding, education, and empowerment. Haneen shares how she built innovative NIL programs at both Oklahoma State and Baylor, her hands-on mentorship with athletes, and how brands can better engage with non-traditional sports like equestrian and acrobatics & tumbling.

External Contributor 10/30/25 External Contributor 10/30/25

Rules Resulting from House Settlement Finalized and Enforced by College Sports Commission

External Contributor 10/29/25 External Contributor 10/29/25

Katie Medearis Named College Sports Commission Head of Investigations

Kyle Ems 10/21/25 Kyle Ems 10/21/25

Last Week’s NIL Deals Recap | Week of Oct. 13th, 2025

The NIL market continues to evolve as brands and athletes find new, creative ways to collaborate across college sports. From football fields to volleyball courts and beyond, this week’s partnerships reflect how student-athletes are building their personal brands and aligning with companies that share their values and audiences. National names continue to dominate headlines, while local and regional businesses are becoming a driving force behind authentic, community-centered storytelling.

Kyle Ems 10/17/25 Kyle Ems 10/17/25

NIL Edge Interview: Joe Shepard - South Carolina - Associate AD, NIL Strategy & Execution

In this episode of NIL Edge, South Carolina’s Assistant AD for NIL Strategy & Execution, Joe Shepard, discusses how the Gamecocks empower athletes, build authentic brand partnerships, and create opportunities through NIL.

Kyle Ems 10/14/25 Kyle Ems 10/14/25

Last Week’s NIL Deals Recap | Week of Oct. 6th, 2025

From Dr Pepper and Puma to C4 Energy and Dollar Shave Club, this week’s NIL activity reflects how brands of every size are continuing to invest in the college sports marketplace. Football, basketball, volleyball, and gymnastics athletes all inked new partnerships that expand the reach of NIL into every corner of campus life. These deals highlight how student-athletes are building their personal brands, creating new connections with fans, and helping companies engage with the next generation of consumers.

External Contributor 10/8/25 External Contributor 10/8/25

College Sports Commission Strengthens Enforcement Efforts by Launching Anonymous Reporting Tipline

Kyle Ems 10/8/25 Kyle Ems 10/8/25

Last Week’s NIL Deals Recap | Week of September 29th, 2025

College athletes nationwide continue to land major brand deals. This week’s recap covers 45 NIL partnerships across 13 sports and 32 schools, from headline names like Motorola and SONIC to local standouts such as MSU Federal Credit Union and Dorm Drop.

External Contributor 10/6/25 External Contributor 10/6/25

Broad St. NIL Launches as Nation's First Student-Led NIL Company at Temple University

Kyle Ems 10/3/25 Kyle Ems 10/3/25

NIL Edge Interview: Logan Hittle - Ohio State - Associate AD, NIL & Strategic Initiatives

In this NIL Edge interview, Ohio State’s Logan Hittle shares how the Buckeyes approach NIL with education, structure, and long-term athlete development at the center. He discusses building sustainable programs, supporting athletes beyond the playing field, and shaping NIL as a pathway for future opportunities.

Kyle Ems 9/30/25 Kyle Ems 9/30/25

Last Week’s NIL Deals Recap | Week of September 22nd, 2025

See the top NIL deals from the week of September 22, 2025 — from football stars teaming up with Reliant Energy, SeatGeek, and Raising Cane’s, to volleyball, basketball, and gymnastics athletes signing with Puma, Motorola, and VKTRY Gear.

Kyle Ems 9/18/25 Kyle Ems 9/18/25

NIL Edge Interview: Collin Stoecker - Boise State - Assistant Athletic Director, BroncoPro

NIL Edge sits down with Collin Stoecker, Assistant Athletic Director, BroncoPRO at Boise State, for an in-depth conversation on how Boise State works with to athletes to develop a personal brand, create valuable relationships for businesses who want to work with athletes, and how Collin’s collegiate athletic experience has helped him in his role.

Kyle Ems 9/15/25 Kyle Ems 9/15/25

Last Week’s NIL Deals Recap | Week of September 8th, 2025

A weekly recap of the biggest NIL deals in college sports — featuring athletes from Alabama, Texas A&M, Oklahoma, Wisconsin, and more.

Kyle Ems 9/8/25 Kyle Ems 9/8/25

Last Week’s NIL Deals Recap | Week of September 1st, 2025

From volleyball and gymnastics to basketball and football, last week’s NIL deals featured high-profile brands like CELSIUS, Paula’s Choice, C4 Energy, and VKTRY Gear. See the full list of athlete partnerships in our weekly recap.

External Contributor 9/8/25 External Contributor 9/8/25

Ohio State, Jeremiah Smith & Azzi Fudd Highlight NIL Store’s August Top-Sellers