About NILNewsstand:

NIL Newsstand is your trusted source for navigating the rapidly evolving landscape of Name, Image & Likeness (NIL) and revenue sharing in college athletics.

Since 2021, we’ve been tracking the transformation of the college sports industry — from the first NIL deals to today's groundbreaking conversations around athlete pay, school-led revenue-sharing frameworks, and the rise of new roles like general managers and revenue strategy officers.

  • What We Do

    • 🔍 Track the Trends That Matter

      • We publish exclusive trackers, community-driven insights, and verified data on:

        • Revenue-sharing plans across schools

        • General Manager & NIL Director hiring trends

        • Brand–athlete partnerships

        • Collectives and institutional infrastructure

  • Curate the Conversation

    • Our daily newsletter aggregates the most important updates in NIL and athlete compensation — no opinions, no fluff. Just the facts that keep industry leaders informed.

  • Power the Pro Community

    • Inside NILNewsstand Pro, we bring together GMs, athletic department leaders, service providers, and NIL professionals through:

      • Member-only resources

      • Strategic interviews and peer insights

  • NILNewsstand exists to help you keep up, contribute meaningfully, and lead.

    • Our audience includes:

      • 💰 General Managers & NIL Directors

      • 🏫 Athletic Directors & Compliance Staff

      • 🤝 Collective Leaders & Donor Relations Teams

      • 📊 SaaS Platforms & Analytics Providers

      • 💼 Brand Partners & Agencies

      • 🎓 Athletes, Students, & Job Seekers exploring NIL careers

  • Want to Get Involved?

  • NIL Newsstand is led by..

    • Kyle Ems, founder and editor — a longtime NIL industry observer and media entrepreneur, who collaborates closely with school administrators, legal experts, service providers, and data platforms to shine a light on the college athletics transformation happening in real time.