NIL Deal Tracker

Welcome to the most comprehensive and up-to-date NIL Deal Tracker in college sports. Our tracker highlights verified Name, Image, and Likeness (NIL) deals signed by NCAA student-athletes across all divisions, schools, and sports. Each entry includes key details like athlete name, sport, school, and brand partner. Updated weekly, this tool helps athletes, administrators, brands, and media monitor trends in NIL activity—from national endorsement campaigns to local business partnerships. Stay informed and explore the evolving landscape of college athlete compensation.

Search for NIL deals by brand, athlete, and school

Featured
Last Week’s NIL Deals Recap | Week of July 14th, 2025
Last Week’s NIL Deals Recap | Week of July 14th, 2025
Last Week’s NIL Deals Recap | Week of July 7th, 2025
Last Week’s NIL Deals Recap | Week of July 7th, 2025
Avoli’s Top NIL Athlete Partnerships
Avoli’s Top NIL Athlete Partnerships
Last Week’s NIL Deals Recap | Week of June 30th, 2025
Last Week’s NIL Deals Recap | Week of June 30th, 2025
Last Week’s Top College Athlete NIL Deals Recap | Week of June 16th, 2025
Last Week’s Top College Athlete NIL Deals Recap | Week of June 16th, 2025
Last Week’s Top College Athlete NIL Deals Recap | Week of June 9th, 2025
Last Week’s Top College Athlete NIL Deals Recap | Week of June 9th, 2025
Last Week’s Top College Athlete NIL Deals Recap | Week of June 2nd, 2025
Last Week’s Top College Athlete NIL Deals Recap | Week of June 2nd, 2025
Freddy's Frozen Custard & Steakburgers Top NIL Athlete Partnerships
Freddy's Frozen Custard & Steakburgers Top NIL Athlete Partnerships
Taco Bell’s Top NIL Athlete Partnerships
Taco Bell’s Top NIL Athlete Partnerships
Raising Cane’s Top NIL Partnerships in Women’s Volleyball
Raising Cane’s Top NIL Partnerships in Women’s Volleyball
Crocs’ Top NIL Athlete Partnerships
Crocs’ Top NIL Athlete Partnerships
Top CELSIUS Energy Drink NIL Partnerships in College Basketball
Top CELSIUS Energy Drink NIL Partnerships in College Basketball
Top CELSIUS Energy Drink NIL Partnerships in College Football
Top CELSIUS Energy Drink NIL Partnerships in College Football
Nike Soccer’s Top NIL Athlete Partnerships
Nike Soccer’s Top NIL Athlete Partnerships
Nike Lacrosse’s Top NIL Athlete Partnerships
Nike Lacrosse’s Top NIL Athlete Partnerships
Vuori’s Top NIL Athlete Partnerships
Vuori’s Top NIL Athlete Partnerships
Nike Running’s Top NIL Athlete Partnerships
Nike Running’s Top NIL Athlete Partnerships
Nike Basketball’s Top NIL Athlete Partnerships
Nike Basketball’s Top NIL Athlete Partnerships
Dick’s Sporting Goods’ Top NIL Athlete Partnerships
Dick’s Sporting Goods’ Top NIL Athlete Partnerships
Chipotle’s Top NIL Athlete Partnerships
Chipotle’s Top NIL Athlete Partnerships
Lululemon’s Top NIL Athlete Partnerships
Lululemon’s Top NIL Athlete Partnerships
State Farm’s Top NIL Deals
State Farm’s Top NIL Deals
A Look at New Era’s Top NIL Deals
A Look at New Era’s Top NIL Deals
Celebrating Legacy & Innovation: SUJI Partners with Sophia Hatton During 50th Year of Clemson Women’s Sports
Celebrating Legacy & Innovation: SUJI Partners with Sophia Hatton During 50th Year of Clemson Women’s Sports
Great Clips® Unveils New March Madness® Campaign Headlined by $10 off Haircut Coupon
Great Clips® Unveils New March Madness® Campaign Headlined by $10 off Haircut Coupon
Clemson’s Top Female Athletes Partner with No Rivals to Celebrate Women’s History Month and 50 Years of Women’s Athletics
Clemson’s Top Female Athletes Partner with No Rivals to Celebrate Women’s History Month and 50 Years of Women’s Athletics
CAVA Teams up with Star Athletes for NIL Campaign Ahead of College Basketball Tournament
CAVA Teams up with Star Athletes for NIL Campaign Ahead of College Basketball Tournament
A Look at H&R Block’s Top NIL Deals
A Look at H&R Block’s Top NIL Deals
A Look at Core Hydration’s Top NIL Deals
A Look at Core Hydration’s Top NIL Deals
A Look at DoorDash’s Top NIL Deals
A Look at DoorDash’s Top NIL Deals