NIL Deal Tracker
Find NIL Brand Opportunities Faster
Use the NIL Brand Partnership Finder to identify local and national brands by category, location, and likelihood to engage with athletes and programs.
Explore the Tool →Our tracker highlights verified Name, Image, and Likeness (NIL) deals signed by NCAA student-athletes across all divisions, schools, and sports. Each entry includes key details like athlete name, sport, school, and brand partner. Updated weekly, this tool helps athletes, administrators, brands, and media monitor trends in NIL activity—from national endorsement campaigns to local business partnerships. Stay informed and explore the evolving landscape of college athlete compensation.
Search for NIL deals by brand, athlete, and school
A weekly snapshot of the latest NIL deals across college sports. Explore athlete-brand partnerships and visit the NIL Deal Tracker for more.
A weekly roundup of notable NIL deals from across college sports, powered by Student Athlete Score, featuring partnerships with brands like American Eagle, Venmo, GK Elite, SeatGeek, Dominion Energy, and C4 Energy.
A roundup of notable NIL deals from the week of Jan. 26, 2026, highlighting athlete partnerships across college sports.
A weekly roundup of notable NIL deals from Jan. 19, 2026, featuring athlete-brand partnerships across women’s basketball and track & field.
A weekly roundup of the most notable Name, Image, and Likeness (NIL) deals across college athletics, featuring partnerships with brands like T-Mobile, SeatGeek, Invisalign, and VKTRY Gear during the week of Jan. 12, 2026.
A weekly recap of notable NIL deals across college sports, featuring athletes from Texas, LSU, Penn State, Michigan State, and more. Data powered by Student Athlete Score.
A weekly breakdown of reported NIL deals across college athletics, featuring women’s basketball, gymnastics, track & field, volleyball, and softball during the week of Dec. 29, 2025.
A weekly recap of standout NIL deals from Dec. 8, 2025, featuring Michigan, Texas, Oklahoma, LSU, Miami, and brands like C4 Energy, Motorola, and SONIC.
From Texas Volleyball to LSU Football to standout athletes nationwide, here are all the new NIL deals from the week of Dec. 1, 2025.
A full breakdown of last week’s NIL deals, featuring brand partnerships with Facebook, Xfinity, Motorola, C4 Energy, JBL, MSU Federal Credit Union, and more.
A quick look at the biggest NIL deal announcements from the week of November 17th, including partnerships with Puma, Crocs, Celsius, Raising Cane’s, Monster Energy, and more.
See the latest NIL deals from Texas, Michigan, LSU, IU, Wisconsin & more. Weekly recap with brands like State Farm, COROS, Chargel, Princess Polly & others.
Explore the latest NIL deals from the week of October 27, 2025 — featuring new athlete partnerships with SeatGeek, Puma, State Farm, Kwik Trip, and more across schools like Texas, Wisconsin, Oklahoma, and Michigan.
The NIL market continues to evolve as brands and athletes find new, creative ways to collaborate across college sports. From football fields to volleyball courts and beyond, this week’s partnerships reflect how student-athletes are building their personal brands and aligning with companies that share their values and audiences. National names continue to dominate headlines, while local and regional businesses are becoming a driving force behind authentic, community-centered storytelling.
From Dr Pepper and Puma to C4 Energy and Dollar Shave Club, this week’s NIL activity reflects how brands of every size are continuing to invest in the college sports marketplace. Football, basketball, volleyball, and gymnastics athletes all inked new partnerships that expand the reach of NIL into every corner of campus life. These deals highlight how student-athletes are building their personal brands, creating new connections with fans, and helping companies engage with the next generation of consumers.
College athletes nationwide continue to land major brand deals. This week’s recap covers 45 NIL partnerships across 13 sports and 32 schools, from headline names like Motorola and SONIC to local standouts such as MSU Federal Credit Union and Dorm Drop.
KU Cancer Center to Receive Research Support from Agreement Leveraging KU Basketball Student-Athletes, ShotTracker and the V Foundation
Apex Entertainment Announces New Partnership with Syracuse Football Standouts Duce Chestnut & Dan Villari
See the top NIL deals from the week of September 22, 2025 — from football stars teaming up with Reliant Energy, SeatGeek, and Raising Cane’s, to volleyball, basketball, and gymnastics athletes signing with Puma, Motorola, and VKTRY Gear.
A weekly recap of the biggest NIL deals in college sports — featuring athletes from Alabama, Texas A&M, Oklahoma, Wisconsin, and more.
From volleyball and gymnastics to basketball and football, last week’s NIL deals featured high-profile brands like CELSIUS, Paula’s Choice, C4 Energy, and VKTRY Gear. See the full list of athlete partnerships in our weekly recap.
The week of August 25th delivered fresh NIL deals across college sports—from Aeropostale partnering with LSU’s Damian Ramos to volleyball and gymnastics athletes teaming up with brands like VKTRY Gear, GK Elite, and Good Molecules. Explore the full list of signings and see how NIL continues to expand across every level of competition.
See the latest NIL deals from the week of August 18, 2025, including athletes from Ohio State, UCLA, Texas, Nebraska, and more partnering with brands like RITZ, T-Mobile, and Raising Cane’s.
DUDE Wipes and Auburn Athletics Agree to First of Its Kind Partnership Engaging With The Most Iconic Tradition in College Athletics...Rolling Toomer’s Corner
Last week’s NIL deals included standout partnerships across women’s basketball, gymnastics, soccer, volleyball, and more. See the full recap here.
This week’s NIL recap highlights new athlete-brand partnerships from LSU, Michigan, North Carolina, and beyond.
A weekly snapshot of recent Name, Image, and Likeness (NIL) deals across college athletics, highlighting athlete-brand partnerships, participating schools, and trends shaping the NIL marketplace.