Top CELSIUS Energy Drink NIL Partnerships in College Basketball
(May 13th, 2025) - As the NIL era continues to reshape college sports, energy drink brands like CELSIUS are forging impactful partnerships with athletes who bring high energy both on and off the court. CELSIUS has emerged as a key player in the basketball space, teaming up with standout student-athletes across men’s and women’s programs nationwide. These collaborations highlight not just athletic excellence but also each athlete's influence and lifestyle alignment with the brand. Let’s take a look at CELSIUS Energy Drink’s top NIL athlete partnerships in college basketball.
Athlete(s): Andrew Carr
School(s): Kentucky, Wake Forest, Delaware
Athlete(s): Ryan Conwell
School(s): Louisville, Xavier, Indiana State, South Florida
Athlete(s): Kara Dunn
School(s): Southern California, Georgia Tech
Athlete(s): Kwame “KJ” Evans Jr
School(s): Oregon
Athlete(s): Chaz Lanier
School(s): Tennessee/North Florida
Athlete(s): AJ Marotte
School(s): Oregon State
Athlete(s): Olivia Miles
School(s): TCU/Notre Dame
Athlete(s): Clara Strack
School(s): Kentucky/Virginia Tech
From rising stars in Power Five programs to seasoned leaders making their mark in the tournament spotlight, CELSIUS’s NIL roster in college basketball reflects a strategic focus on performance, reach, and personality. As brands continue to invest in athletes who energize their image, expect to see these types of partnerships expand even further. Keep following NIL Newsstand for the latest updates on which brands are fueling the future of college sports.
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