CELSIUS has announced Dante Moore, Bryce Underwood, Chris Henry Jr. and Cam Coleman as the core athletes of its 2026 college football NIL roster.
Every Power 4 athletic department operates two major social media brands: its institutional athletics account and its football account. Using Student Athlete Score data covering 130 accounts across 65 schools, Greg Chick examines where the audience lives, what drives growth, how engagement differs, and whether athletic department spending reflects the distribution of public attention.
Matthew Sterne and John Longo join Sterling Randle to explain how the University of Pittsburgh and Chartwells Higher Education turned campus dining into an NIL opportunity built around athlete-created meals, nutrition education and authentic storytelling.
Major donor investment has become a competitive advantage in college athletics. Jason Penry explains why coaches must become active participants in major gift fundraising—and four ways they can build the confidence, relationships and vision needed to win major gifts.
Firefly Recovery CMO and partner Lauren Campbell joins Sterling Randle to discuss how the growing brand approaches NIL partnerships, evaluates athletes and creates authentic content that performs.
Professional swimmer and former Arizona State athlete Grant House joins Sterling Randle to discuss his journey from representing student-athletes on campus to becoming the named plaintiff in House v. NCAA.
Grant explains how the case unfolded, the personal toll of becoming the face of the lawsuit and why he would make the same decision again. The conversation also explores athlete compensation, NIL as career development and what he hopes the House settlement represents decades from now.
Peach Bowl, Inc. and Auburn University Launch Ground-Breaking NIL Deal
Peach Bowl, Inc. and Auburn University Launch Ground-Breaking NIL Deal
Millions of Americans are changing how they eat. Major food companies are adapting. Should college athletics begin asking how those same trends could affect concessions, sponsorships, and game-day revenue?
Great Clips Director of Communications Heather Leiferman joins Sterling Randle on The NIL Edge to discuss how one of the nation's largest consumer brands has approached NIL since 2021. Learn how Great Clips evaluates athletes, builds authentic partnerships, measures campaign success, and where brand involvement in college athletics is headed next.
CSC Releases NIL Data Report
Today, the College Sports Commission released its NIL Data Report, highlighting third-party NIL activity across Division I athletics from May and June 2026, as well as cumulative figures since NIL Go’s launch.
Kenny Thompson Jr. Named College Sports Commission Head Of Strategic Communications And External Affairs
The College Sports Commission has hired Kenny Thompson Jr. as its inaugural Head of Strategic Communications and External Affairs.
Seven Seven Six, Alexis Ohanian’s Venture Capital Firm, Acquires Leading Officially-Licensed College Sports Trading Company, ONIT
Seven Seven Six, Alexis Ohanian’s Venture Capital Firm, Acquires Leading Officially-Licensed College Sports Trading Company, ONIT
Student Athlete Score Partners With Florida State University Athletics
Student Athlete Score Partners With Florida State University Athletics
NIL Edge Interview - Lauren Cherry - North Texas - Director, NIL Strategy & Revenue Share Operations
In this episode of NIL Edge, we sit down with Lauren Cherry, Director of NIL Strategy & Revenue Share Operations at the University of North Texas, to discuss how athletic departments can help student-athletes build the skills needed to thrive in the modern college athletics landscape.
NIL Edge Interview - Brett Sible - DePaul - Associate Athletics Director, NIL Strategy & Innovation
In this episode of NIL Edge, Brett Sible of DePaul University discusses how schools are adapting to NIL and revenue sharing, as well as how DePaul is leveraging its Chicago location to create opportunities for student-athletes.
SPIRE Academy Partners with Student Athlete Score to Bring Athlete Brand Development Into the Classroom
SPIRE Academy Partners with Student Athlete Score to Bring Athlete Brand Development Into the Classroom
NIL Edge Interview - Lisa Hake - Winmark - Chief Marketing Officer
Lisa Hake, CMO of Winmark Corporation, discusses how major consumer brands evaluate athlete partnerships, why authenticity matters in NIL marketing, and what schools, athletes, and operators should understand about modern brand strategy.
College Sports Commission Releases NIL Deal Flow Report
The College Sports Commission’s latest NIL Deal Flow Report shows rapid growth in NIL activity, including $75.85M in cleared deals during March and April 2026 alone.
NILNewsstand is launching a new data-driven content series with NILnomics to bring structured analysis, visuals, and insights to professionals navigating the NIL and revenue-sharing era of college athletics.
NIL Edge Interview - Justin DiTolla - California - Associate Athletics Director, NIL
In this episode of NIL Edge, we sit down with Justin DiTolla, Associate AD for NIL at Cal, to break down what it actually looks like to operate an NIL and revenue share model inside a Power Four athletic department. With a background in compliance and now leading Cal’s NIL efforts, Justin offers a real-world perspective on how roles, responsibilities, and priorities have rapidly evolved