NIL Edge Interview: Jack Adler - Out2Win
A partnership between NILNewsstand & Digital Sport by Hot Paper Lantern
NIL Edge is a new interview series from NILNewsstand and Digital Sport by Hot Paper Lantern that spotlights the professionals shaping the future of college sports. From NIL directors to athletic directors, brand executives, and policy shapers, these conversations provide exclusive insights into how the industry is evolving in the NIL and revenue-sharing era.
Featured Interview:
In this episode of NIL Edge, we sit down with Jack Adler, Founder & CEO of Out2Win, to unpack how data, authenticity, and scalable strategy are reshaping athlete brand partnerships.
Jack shares how Out2Win evolved from facilitating early NIL deals into a full-scale athlete marketability intelligence platform—and why brands, universities, and agencies can no longer afford to rely on guesswork. From micro-athlete ambassador programs to measuring real ROI, this conversation dives into what actually makes NIL work in today’s rapidly maturing ecosystem.
Key takeaways from this episode:
Why data beats intuition in NIL — and how brands are using performance metrics to build smarter, repeatable athlete campaigns
What separates good vs. great NIL activations, including the role of authenticity, creative freedom, and long-term partnerships
How universities can professionalize NIL by operating more like marketing partners—not just deal facilitators
Interested in being our next Guest? Let us know at info@nilnewsstand.com