Last Week’s NIL Deals Recap | Week of Dec. 29th, 2025
Data provided by Student Athlete Score
(Jan. 6th, 2026) — From Power Five programs to mid-majors, last week’s NIL activity highlights how brands continue to invest across women’s sports, Olympic sports, and emerging athlete platforms. This week’s recap features deals spanning women’s basketball, gymnastics, track & field, volleyball, softball, and lacrosse, with national brands like Uber, Toyota, Marriott Bonvoy, Puma, and CELSIUS alongside strong regional and campus-adjacent partners. Below is a snapshot of NIL deals reported during the week of Dec. 29, 2025, as tracked by NILNewsstand and powered by Student Athlete Score.
For a full, searchable archive of past deals, visit our NIL Deal Tracker.
Athlete(s): Maddie Webber
School(s): Illinois
Sport: Women’s Basketball
Brand: Uber
Athlete(s): Fabiola Belibi
School(s): Harvard
Sport: Women’s Track & Field
Brand: Live Alive Organic Cafe
Athlete(s): Sofia Chepenik
School(s): USF
Sport: Women’s Lacrosse
Brand: Dodge City Lax
Athlete(s): Ezra French
School(s): USC
Sport: Men’s Track & Field
Brand: Toyota
Athlete(s): Konnor McClain
School(s): LSU
Sport: Women’s Gymnastics
Brand: CELSIUS Energy Drink
Athlete(s): MiLaysia Fulwiley
School(s): LSU
Sport: Women’s Basketball
Brand: Uber
Athlete(s): Payton Conroy
School(s): Michigan State
Sport: Softball
Brand: MSU Federal Credit Union
Athlete(s): Paris Mikinski
School(s): Arizona
Sport: Women’s Track & Field
Brand: Maizly
Athlete(s): Paris Mikinski
School(s): Arizona
Sport: Women’s Track & Field
Brand: C4 Energy
Athlete(s): Jordan Chiles
School(s): UCLA
Sport: Women’s Gymnastics
Brand: Marriott Bonvoy
Athlete(s): Isabella Nilsen
School(s): San Diego State
Sport: Women’s Track & Field
Brand: C4 Energy
Athlete(s): Nina Ballou
School(s): LSU
Sport: Women’s Gymnastics
Brand: GK Elite
Athlete(s): Olivia Mauch
School(s): Nebraska
Sport: Women’s Volleyball
Brand: VKTRY Gear
Athlete(s): Cookie Baugh
School(s): Michigan State
Sport: Women’s Cross Country
Brand: MSU Federal Credit Union
Athlete(s): Flau’jae Johnson
School(s): LSU
Sport: Women’s Basketball
Brand: Puma
Athlete(s): Emma Grome
School(s): Kentucky
Sport: Women’s Volleyball
Brand: VKTRY Gear
Athlete(s): Britain Beshears
School(s): Michigan State
Sport: Softball
Brand: MSU Federal Credit Union
Athlete(s): Annaleise Taylor
School(s): Oregon
Sport: Women’s Track & Field
Brand: KeraCare
Athlete(s): Amanda Mack
School(s): Eastern Kentucky
Sport: Women’s Volleyball
Brand: BUBBL’R
That’s a wrap on this week’s standout NIL deals. Let us know which partnerships caught your attention—or if we missed a deal that deserves the spotlight. Stay locked in for next week’s biggest athlete brand moves.
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