NIL Edge Interview: Jeremiah Carter - Minnesota - Executive Associate AD / NIL and Risk Management
A partnership between NILNewsstand & Digital Sport by Hot Paper Lantern
NIL Edge is a new interview series from NILNewsstand and Digital Sport by Hot Paper Lantern that spotlights the professionals shaping the future of college sports. From NIL directors to athletic directors, brand executives, and policy shapers, these conversations provide exclusive insights into how the industry is evolving in the NIL and revenue-sharing era.
Featured Interview:
What does a sustainable, athlete-centric NIL operation actually look like inside a Big Ten athletic department? In this episode of The NIL Edge, Sterling Randle sits down with Jeremiah Carter, Executive Associate AD for NIL & Risk Management at the University of Minnesota, to break down how Minnesota is building NIL systems that balance compliance, creativity, and competitive advantage.
From “play better, post better” to aligning collectives, MMR partners, and brands, this is a masterclass in practical NIL strategy.
Big Takeaways:
NIL is career development, not a shortcut. Minnesota treats NIL like a job—focusing on personal branding, content creation, and long-term professional skills rather than one-off payouts.
Alignment beats chaos. Real NIL success comes when the athletic department, multimedia rights partner, and collective each stay in their lane—and communicate constantly.
Value creation is non-negotiable. As NIL and revenue sharing evolve, deals must clearly deliver value to brands—or they won’t clear in the new regulatory environment.
If you want a grounded, realistic look at where NIL is headed—and how departments can stay competitive without losing their identity—this episode is a must-watch.
Interested in being our next Guest? Let us know at info@nilnewsstand.com