Last Week’s NIL Deals Recap | Week of Nov. 24th, 2025
Data provided by Student Athlete Score
(Dec. 4th, 2025) — Another week in NIL brought a wave of high-visibility campaigns, first-time partnerships, and repeat brand activations that signal how competitive the athlete-marketing space remains heading into December. From Facebook partnering with Michigan women’s basketball standout Olivia Olson to national brands like Xfinity, C4 Energy, Motorola, JBL, and Curology expanding their presence across multiple sports, this week’s activity showcases the continued breadth and creativity of the NIL marketplace. Here’s a full rundown of the deals from the week of November 24th, powered by Student Athlete Score.
For a full, searchable archive of past deals, visit our NIL Deal Tracker.
Athlete(s): Olivia Olson
School(s): Michigan
Sport: Women’s Basketball
Brand: Facebook
Athlete(s): Brandon Lane Jr.
School(s): Wisconsin
Sport: Football
Brand: Keep Wisconsin Warm/Cool Fund
Athlete(s): Delaney Moon
School(s): Fairfield
Sport: Women’s Volleyball
Brand: VKTRY Gear
Athlete(s): Nick Singleton
School(s): Penn State
Sport: Football
Brand: Xfinity
Athlete(s): Em Halter
School(s): Texas
Sport: Women’s Volleyball
Brand: Grenade
Athlete(s): Em Halter
School(s): Texas
Sport: Women’s Volleyball
Brand: JBL
Athlete(s): Charlotte Booth
School(s): Auburn
Sport: Women’s Gymnastics
Brand: C4 Energy
Athlete(s): Addison Fatta
School(s): Oklahoma
Sport: Women’s Gymnastics
Brand: Motorola US
Athlete(s): Ava Carney
School(s): Miami
Sport: Women’s Volleyball
Brand: Curology
Athlete(s): Britain Beshears
School(s): Michigan State
Sport: Softball
Brand: MSU Federal Credit Union
Athlete(s): Mia Rogan
School(s): Michigan State
Sport: Women’s Track & Field
Brand: MSU Federal Credit Union
That’s a wrap on this week’s standout NIL deals. Let us know which partnerships caught your attention—or if we missed a deal that deserves the spotlight. Stay locked in for next week’s biggest athlete brand moves.
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