Last Week’s NIL Deals Recap | Week of Nov. 17th, 2025
Data provided by Student Athlete Score
(Nov. 25th, 2025) — The NIL era continues to accelerate heading into the holiday season, with brands tapping into athletes across football, basketball, gymnastics, cheer, and track this past week. From national names like Puma, Crocs, Celsius, Monster Energy, and Motorola to mission-driven local campaigns like Wisconsin’s “Keep Wisconsin Warm/Cool Fund,” athletes are activating meaningful partnerships across the country. Here’s a look at the standout NIL deals from the week of November 17th, 2025.
For a full, searchable archive of past deals, visit our NIL Deal Tracker.
Athlete(s): John Mateer
School(s): Oklahoma
Sport: Football
Brand: Raising Canes
Athlete(s): Holly Duax
School(s): Iowa
Sport: Women’s Track & Field
Brand: UNRL
Athlete(s): Frederick Richard
School(s): Michigan
Sport: Men’s Gymnastics
Brand: Crocs
Athlete(s): Flau’jae Johnson
School(s): LSU
Sport: Women’s Basketball
Brand: Puma
Athlete(s): Frederick Richard
School(s): Michigan
Sport: Men’s Gymnastics
Brand: Celsius
Athlete(s): Laci Steele
School(s): Wisconsin
Sport: Women’s Basketball
Brand: Keep Wisconsin Warm/Cool Fund
Athlete(s): Slane GLover
School(s): Kentucky
Sport: Cheer
Brand: Monster Energy
Athlete(s): Jaren Kanak
School(s): Oklahoma
Sport: Football
Brand: Motorola US
That’s a wrap on this week’s standout NIL deals. Let us know which partnerships caught your attention—or if we missed a deal that deserves the spotlight. Stay locked in for next week’s biggest athlete brand moves.
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