Last Week’s NIL Deals Recap | Week of Oct. 6th, 2025
Data provided by Student Athlete Score
(Oct. 14th, 2025) — From Dr Pepper and Puma to C4 Energy and Dollar Shave Club, this week’s NIL activity reflects how brands of every size are continuing to invest in the college sports marketplace. Football, basketball, volleyball, and gymnastics athletes all inked new partnerships that expand the reach of NIL into every corner of campus life. These deals highlight how student-athletes are building their personal brands, creating new connections with fans, and helping companies engage with the next generation of consumers. Whether it’s national names like Georgia’s Gunner Stockton, LSU’s Flau’jae Johnson, or UConn’s Sarah Strong — or rising talents across Olympic and non-revenue sports — the momentum behind athlete-brand collaborations shows no signs of slowing down.
For a full, searchable archive of past deals, visit our NIL Deal Tracker.
Athlete(s): Gunner Stockton
School(s): Georgia
Sport: Football
NIL Deal Brand: The Dairy Alliance
Athlete(s): Sarah Strong
School(s): UConn
Sport: Women’s Basketball
NIL Deal Brand: New Era Cap
Athlete(s): Ashton Logan
School(s): Middle Tennessee/Colorado
Sport: Football
NIL Deal Brand: C4 Energy
Athlete(s): Abby Gemma
School(s): Florida
Sport: Women’s Soccer
NIL Deal Brand: C4 Energy
Athlete(s): Finn Hogan
School(s): Bowling Green
Sport: Football
NIL Deal Brand: Buckle
Athlete(s): Flau’jae Johnson
School(s): LSU
Sport: Women’s Basketball
NIL Deal Brand: Puma
Athlete(s): Jake Dailey
School(s): North Carolina
Sport: Men’s Wrestling
NIL Deal Brand: C4 Energy
Athlete(s): Precious Bross
School(s): Georgia/South Carolina
Sport: Softball
NIL Deal Brand: Sassafras Studio
Athlete(s): Payton Brown
School(s): SEMO
Sport: Football
NIL Deal Brand: Dr Pepper
Athlete(s): Bergen Reilly
School(s): Nebraska
Sport: Women’s Volleyball
NIL Deal Brand: AU Pro Volleyball
Athlete(s): Brandon Gorski
School(s): Texas
Sport: Men’s Track & Field/Cross Country
NIL Deal Brand: Dollar Shave Club
Athlete(s): Skylar George
School(s): Syracuse/Utah
Sport: Women’s Volleyball
NIL Deal Brand: C4 Energy
Athlete(s): Katie Galligan
School(s): Wichita State
Sport: Women’s Volleyball
NIL Deal Brand: Equity Bank
Athlete(s): Carnell Tate
School(s): Ohio State
Sport: Football
NIL Deal Brand: Dr Pepper
Athlete(s): Talia Sommer
School(s): Butler
Sport: Women’s Soccer
NIL Deal Brand: Elements Financial
Athlete(s): Rob Evans
School(s): Miami/Georgia State/Chipola
Sport: Women’s Basketball
NIL Deal Brand: MET-Rx
Athlete(s): Ashley Sofilkanich
School(s): Michigan/Bucknell
Sport: Women’s Basketball
NIL Deal Brand: C4 Energy
Athlete(s): Kemari Copeland
School(s): Virginia Tech/Iowa Western C.C./Army West Point
Sport: Football
NIL Deal Brand: Zoma
Athlete(s): Tate DeRias
School(s): Miami
Sport: Baseball
NIL Deal Brand: MET-Rx
Athlete(s): Hailey Gordon
School(s): Georgia
Sport: Women’s Soccer
NIL Deal Brand: T-Mobile
Athlete(s): Max Garrison
School(s): San Diego State
Sport: Football
NIL Deal Brand: Oggi’s Sports Brewhouse Pizza
Athlete(s): Kayla DiCello
School(s): Florida
Sport: Women’s Gymnastics
NIL Deal Brand: GK Elite
Athlete(s): Will Stone
School(s): Texas
Sport: Football
NIL Deal Brand: Dollar Shave Club
Athlete(s): Ysabella Fontleroy
School(s): Baylor
Sport: Women’s Basketball
NIL Deal Brand: Laura Geller Beauty
Athlete(s): Aidan Warner
School(s): Florida
Sport: Football
NIL Deal Brand: HEYDUDE
Athlete(s): Marisa Snee
School(s): Richmond
Sport: Women’s Soccer
NIL Deal Brand: Firefly Recovery Device
Athlete(s): Isaiah Evans
School(s): Duke
Sport: Men’s Basketball
NIL Deal Brand: T-Mobile
Athlete(s): Clark Hamilton
School(s): Florida
Sport: Women’s Lacrosse
NIL Deal Brand: Solely
Athlete(s): Ross Ulugalu-Maseuli
School(s): San Diego State
Sport: Football
NIL Deal Brand: Oggi’s Sports Brewhouse Pizza
Athlete(s): Amari Whiting
School(s): Oklahoma State/BYU
Sport: Women’s Basketball
NIL Deal Brand: SipStudio
Athlete(s): Ezra Frech
School(s): USC
Sport: Men’s Track & Field
NIL Deal Brand: Toyota
Athlete(s): Gigi Lindsey
School(s): Baylor
Sport: Softball
NIL Deal Brand: Puff Cookies
Athlete(s): Damian Ramos
School(s): LSU
Sport: Football
NIL Deal Brand: Every Man Jack
Athlete(s): Madison Espy
School(s): North Florida
Sport: Women’s Beach Volleyball
NIL Deal Brand: Corporate Traffic Logistics
Athlete(s): Cash Peterman
School(s): UCLA/Arizona/BYU
Sport: Football
NIL Deal Brand: DoorDash
Athlete(s): Camryn Fauria
School(s): New Hampshire/Binghamton
Sport: Women’s Basketball
NIL Deal Brand: VKTRY Gear
Athlete(s): Kevin Coleman Jr.
School(s): Missouri/Mississippi State
Sport: Football
NIL Deal Brand: Imo’s Pizza
Athlete(s): Dea Monz
School(s): Robert Morris
Sport: Track & Field
NIL Deal Brand: C4 Energy
Athlete(s): Fernando Mendoza
School(s): Indiana/California
Sport: Football
NIL Deal Brand: Rent-A-Center
Athlete(s): Delaynee Rodriguez
School(s): Kentucky
Sport: Women’s Gymnastics
NIL Deal Brand: Accelerator Active Energy
Athlete(s): Marcello Mazzola
School(s): Villanova
Sport: Men’s Soccer
NIL Deal Brand: Russell Athletic
Athlete(s): Gunner Stockton
School(s): Georgia
Sport: Football
NIL Deal Brand: Raising Cane’s
Athlete(s): Paris Mikinski
School(s): Arizona
Sport: Women’s Track & Field
NIL Deal Brand: C4 Energy
Athlete(s): Carnell Tate
School(s): Ohio State
Sport: Football
NIL Deal Brand: Valley Ford of Columbus
That’s a wrap on this week’s standout NIL deals. Let us know which partnerships caught your attention—or if we missed a deal that deserves the spotlight. Stay locked in for next week’s biggest athlete brand moves.
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