Last Week’s NIL Deals Recap | Week of Dec. 1st, 2025
Data provided by Student Athlete Score
(Dec. 10th, 2025) — Another week, another wave of notable NIL activity across college sports. From Texas Volleyball partnering with Fairfield by Marriott to major football and basketball names teaming up with brands like Raising Cane’s, Whataburger, Dr Pepper, and Puma, this week highlights the continued expansion of athlete-brand collaborations across every corner of the country. Wrestling, softball, gymnastics, track, and hockey athletes also secured meaningful deals—showing just how broad and dynamic the NIL marketplace has become. Below is a full breakdown of the latest partnerships.
For a full, searchable archive of past deals, visit our NIL Deal Tracker.
Athlete(s): Multiple
School(s): Texas
Sport: Women’s Volleyball
Brand: Fairfield by Marriott
Athlete(s): Multiple
School(s): LSU
Sport: Football
Brand: Raising Cane’s
Athlete(s): Payton Conroy
School(s): Michigan State
Sport: Softball
Brand: MSU Federal Credit Union
Athlete(s): Joey Blaze
School(s): Purdue
Sport: Men’s Wrestling
Brand: USA Wrestling
Athlete(s): Flau’jae Johnson
School(s): LSU
Sport: Women’s Basketball
Brand: Puma
Athlete(s): Bobby Alessio
School(s): Penn State
Sport: Men’s Wrestling
Brand: C4 Energy
Athlete(s): Angeludi Asaah
School(s): Penn
Sport: Women’s Track & Field
Brand: C4 Energy
Athlete(s): Jalon Daniels
School(s): Kansas
Sport: Football
Brand: Whataburger and Dr. Pepper
Athlete(s): Karlyn Pickens
School(s): Tennessee
Sport: Softball
Brand: Taylor Farms
Athlete(s): D’Andre Hardeman Jr.
School(s): Rice
Sport: Football
Brand: Planet Fitness
Athlete(s): Kara Dunn
School(s): USC
Sport: Women’s Basketball
Brand: iFOLIO
Athlete(s): Xavier Brown
School(s): South Florida
Sport: Football
Brand: MET-Rx
Athlete(s): Ella Boerger
School(s): St. Thomas
Sport: Women’s Hockey
Brand: Wings Credit Union
Athlete(s): Wyatt Novara
School(s): Michigan
Sport: Baseball
Brand: Dollar Shave Club
Athlete(s): Paris Mikinski
School(s): Arizona
Sport: Women’s Track & Field
Brand: C4 Energy
Athlete(s): Andi Jackson
School(s): Nebraska
Sport: Women’s Volleyball
Brand: Avoli
Athlete(s): Lusia Langi
School(s): Utah Tech
Sport: Women’s Volleyball
Brand: DICK’S Varsity Team & Away
Athlete(s): Geanice Morales
School(s): Wagner College
Sport: Softball
Brand: Accelerator Active Energy
Athlete(s): Bergen Reilly
School(s): Nebraska
Sport: Women’s Volleyball
Brand: IPSY
Athlete(s): Sophia Greaves
School(s): Auburn
Sport: Women’s Gymastics
Brand: Maizly
That’s a wrap on this week’s standout NIL deals. Let us know which partnerships caught your attention—or if we missed a deal that deserves the spotlight. Stay locked in for next week’s biggest athlete brand moves.
AI-assisted but Human-edited
We use AI tools to assist with content creation, but all articles are reviewed and edited by our team to ensure accuracy and journalistic integrity.
Data Provided by
