Last Week’s NIL Deals Recap | Week of Feb. 9th, 2026
Data provided by Student Athlete Score
(Feb. 17th, 2026) — Last week’s NIL deals reflect continued brand investment across multiple sports, with activity spanning football, men’s and women’s basketball, hockey, gymnastics, and Olympic sports. Brands across categories such as QSR, apparel, and wellness continue to lean into athlete partnerships as part of broader creator and influencer strategies. Below is last week’s embedded snapshot of NIL deals. For a full, searchable archive of past deals, visit our NIL Deal Tracker.
That’s a wrap on this week’s standout NIL deals. Let us know which partnerships caught your attention—or if we missed a deal that deserves the spotlight. Stay locked in for next week’s biggest athlete brand moves.
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