NIL Edge Interview: Maya Bulger - Mississippi State - Assistant A.D./NIL Administration & Partnerships
A partnership between NILNewsstand & Digital Sport by Hot Paper Lantern
NIL Edge is a new interview series from NILNewsstand and Digital Sport by Hot Paper Lantern that spotlights the professionals shaping the future of college sports. From NIL directors to athletic directors, brand executives, and policy shapers, these conversations provide exclusive insights into how the industry is evolving in the NIL and revenue-sharing era.
Featured Interview:
On this episode of NIL Edge, Sterling Randle sits down with Maya Bulger to go inside the day-to-day realities of running NIL at an SEC institution — and how Mississippi State is building a program rooted in education, authenticity, and strategic partnerships.
From revenue share logistics and third-party NIL operations to brand alignment and creative activations, Maya shares how her team is navigating the evolving NIL landscape and creating meaningful opportunities for student-athletes across all sports.
Listeners will learn:
How Mississippi State structures its NIL program around three core pillars: education, brand enhancement, and deal management
What goes into matching student-athletes with brands in ways that feel authentic and drive long-term value
Why creativity and authenticity are becoming the biggest differentiators for successful NIL programs
Listen on Spotify or Apple Podcasts
Interested in being our next Guest? Let us know at info@nilnewsstand.com