Last Week’s NIL Deals Recap | Week of Feb. 16th, 2026
Data provided by Student Athlete Score
(Feb. 25th, 2026) — Each week, NILNewsstand tracks and highlights a selection of Name, Image, and Likeness (NIL) agreements announced across college athletics — showcasing the growing range of brands, sports, and schools participating in the NIL ecosystem.
This recap offers a snapshot of recent athlete-brand partnerships from around the country, providing insight into how student-athletes are monetizing their platforms and how companies are activating in the college sports space.
For deeper research, trend analysis, and historical data, explore our full NIL Deal Tracker, where you can search and filter deals by sport, school, athlete, and brand.
That’s a wrap on this week’s standout NIL deals. Let us know which partnerships caught your attention—or if we missed a deal that deserves the spotlight. Stay locked in for next week’s biggest athlete brand moves.
AI-assisted but Human-edited
We use AI tools to assist with content creation, but all articles are reviewed and edited by our team to ensure accuracy and journalistic integrity.
Data Provided by
