Last Week’s NIL Deals Recap | Week of Oct. 13th, 2025
Data provided by Student Athlete Score
(Oct. 21st, 2025) — The NIL market continues to evolve as brands and athletes find new, creative ways to collaborate across college sports. From football fields to volleyball courts and beyond, this week’s partnerships reflect how student-athletes are building their personal brands and aligning with companies that share their values and audiences. National names continue to dominate headlines, while local and regional businesses are becoming a driving force behind authentic, community-centered storytelling.
For a full, searchable archive of past deals, visit our NIL Deal Tracker.
Athlete(s): Ramsey Gary
School(s): Texas/Indiana
Sport: Women’s Volleyball
Brand: Trolli
Athlete(s): Justin Lebron
School(s): Alabama
Sport: Baseball
Brand: T-Mobile
Athlete(s): Gianna Paul
School(s): Alabama
Sport: Women’s Soccer
Brand: Motorola US
Athlete(s): Cam Coleman
School(s): Auburn
Sport: Football
Brand: SeatGeek
Athlete(s): Blanca Thomas
School(s): North Carolina
Sport: Women’s Basketball
Brand: Dick’s House of Sport
Athlete(s): Caleb Downs
School(s): Ohio State/Alabama
Sport: Football
Brand: RITZ
Athlete(s): Rebekah Allick
School(s): Nebraska
Sport: Women’s Volleyball
Brand: Dayspring Bank
Athlete(s): Deontae Lawson
School(s): Alabama
Sport: Football
Brand: SeatGeek
Athlete(s): Erynn Floyd
School(s): Louisville
Sport: Women’s Soccer
Brand: VKTRY Gear
Athlete(s): Khamil Pierre
School(s): North Carolina State/Vanderbilt
Sport: Women’s Basketball
Brand: Pretzelized
Athlete(s): Jack Johnson
School(s): Baylor
Sport: Baseball
Brand: Marucci Sports
Athlete(s): Reagan Wilson
School(s): Iowa State
Sport: Women’s Basketball
Brand: Garbanzo
Athlete(s): Anthony Eyanson
School(s): LSU/UC San Diego
Sport: Baseball
Brand: DripDrop
Athlete(s): Olivia Mauch
School(s): Nebraska
Sport: Women’s Volleyball
Brand: VKTRY Gear
Athlete(s): Nyck Harbor
School(s): South Carolina
Sport: Football
Brand: The Dairy Alliance
Athlete(s): Maisie Boesiger
School(s): Nebraska
Sport: Women’s Volleyball
Brand: VKTRY Gears
Athlete(s): Brendan Sorsby
School(s): Cincinnati/Indiana
Sport: Football
Brand: River City Mortgage
Athlete(s): Remmington Hewitt
School(s): Oregon
Sport: Softball
Brand: DripDrop
Athlete(s): DJ Rogers
School(s): TCU
Sport: Football
Brand: State Farm
Athlete(s): Mia Rogan
School(s): Michigan State
Sport: Women’s Track & Field
Brand: Curology
Athlete: Sam Phillips
School: Illnios/Nebraska
Sport: Men’s Gymnastics
Brand: Abbott
Athlete: Camryn Fauria
School: New Hampshire/Binghamton
Sport: Women’s Basketball
Brand: VKTRY Gear
Athlete: T.J. Moore
School: Clemson
Sport: Football
Brand: Factor Meals
Athlete: Marci Bell
School: Idaho State
Sport: Women’s Volleyball
Brand: Shaver Compounding Pharmacy
Athlete: Xavier Nwankpa
School: Iowa
Sport: Football
Brand: Pancheros
Athlete: Charlotte Booth
School: Auburn
Sport: Women’s Gymnastics
Brand: GK Elite
Athlete: Trent Liolios
School: Northwestern
Sport: Baseball
Brand: Marucci Sports
Athlete: Sydney Ash
School: San Diego State
Sport: Women’s Track & Field
Brand: YESLY
Athlete: Jeremiyah Love
School: Notre Dame
Sport: Football
Brand: Icy Hot
Athlete: Kennedi Rogers
School: SMU
Sport: Women’s Volleyball
Brand: Lemon Perfect
Athlete: Dexter Williams II
School: Kennesaw Stat/Goergia Southern/Indiana
Sport: Football
Brand: Popeyes
Athlete: Devin Carney
School: Denver/Duquesne
Sport: Men’s Basketball
Brand: Lemon Perfect
Athlete: Riley Ammenhauser
School: Oklahoma/Michigan
Sport: Women’s Track & Field
Brand: Facebook
Athlete: Jalon Daniels
School: Kansas
Sport: Football
Brand: Dr Pepper
Athlete: Bergen Reilly
School: Nebraska
Sport: Women’s Volleyball
Brand: VKTRY Gear
Athlete: Oscar Delp
School: Georgia
Sport: Football
Brand: Georgia’s Own Credit Union
Athlete: Addison Roberts
School: Wake Forest/Oklahoma State
Sport: Women’s Soccer
Brand: DripDrop
Athlete: Lusia Langi
School: Utah Tech
Sport: Women’s Volleyball
Brand: VKTRY Gear
Athlete: Gunner Stockton
School: Georgia
Sport: Football
Brand: Factor Meals
Athlete: Delaney Moon
School: Fairfield
Sport: Women’s Volleyball
Brand: VKTRY Gear
Athlete(s): Gunner Stockton
School(s): Georgia
Sport: Football
Brand: Onward Reserve
Athlete(s): Addison Fatta
School(s): Oklahoma
Sport: Women’s Gymnastics
Brand: GK Elite
Athlete(s): Daquan Davis
School(s): Providence/Florida State
Sport: Men’s Basketball
Brand: VKTRY Gear
Athlete(s): Emily Pierce
School(s): Campbell
Sport: Women’s Cross Country
Brand: Dick’s House of Sport
Athlete(s): Donaven McCulley
School(s): Michigan/Indiana
Sport: Football
Brand: State Farm
Athlete(s): Natalie Potts
School(s): Nebraska
Sport: Women’s Basketball
Brand: VKTRY Gear
Athlete(s): Jawaun Northington
School(s): Murray State
Sport: Football
Brand: Dr Pepper
Athlete(s): Siena Stickney
School(s): UIC
Sport: Softball
Brand: LIVE GOOD
Athlete(s): Lexington Secreto
School(s): Lindenwood/Ohio State
Sport: Women’s Hockey
Brand: ORB Sport
Athlete(s): Frederick Richard
School(s): Michigan
Sport: Men’s Gymnastics
Brand: Crocs
Athlete(s): Addie Todd
School(s): Florida State
Sport: Women’s Soccer
Brand:WearSPF
Athlete(s): Ava Martin
School(s): Creighton
Sport: Women’s Volleyball
Brand: CORTS
Athlete(s): Lilly Lippeatt
School(s): Clemson
Sport: Women’s Gymnastics
Brand: GK Elite
That’s a wrap on this week’s standout NIL deals. Let us know which partnerships caught your attention—or if we missed a deal that deserves the spotlight. Stay locked in for next week’s biggest athlete brand moves.
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