Last Week’s NIL Deals Recap | Week of Oct. 13th, 2025

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Data provided by Student Athlete Score

(Oct. 21st, 2025) — The NIL market continues to evolve as brands and athletes find new, creative ways to collaborate across college sports. From football fields to volleyball courts and beyond, this week’s partnerships reflect how student-athletes are building their personal brands and aligning with companies that share their values and audiences. National names continue to dominate headlines, while local and regional businesses are becoming a driving force behind authentic, community-centered storytelling.

For a full, searchable archive of past deals, visit our NIL Deal Tracker.


  • Athlete(s): Ramsey Gary

    • School(s): Texas/Indiana

    • Sport: Women’s Volleyball

    • Brand: Trolli


  • Athlete(s): Justin Lebron

    • School(s): Alabama

    • Sport: Baseball

    • Brand: T-Mobile


  • Athlete(s): Gianna Paul

    • School(s): Alabama

    • Sport: Women’s Soccer

    • Brand: Motorola US


  • Athlete(s): Cam Coleman

    • School(s): Auburn

    • Sport: Football

    • Brand: SeatGeek


  • Athlete(s): Blanca Thomas

    • School(s): North Carolina

    • Sport: Women’s Basketball

    • Brand: Dick’s House of Sport


  • Athlete(s): Caleb Downs

    • School(s): Ohio State/Alabama

    • Sport: Football

    • Brand: RITZ


  • Athlete(s): Rebekah Allick

    • School(s): Nebraska

    • Sport: Women’s Volleyball

    • Brand: Dayspring Bank


  • Athlete(s): Deontae Lawson

    • School(s): Alabama

    • Sport: Football

    • Brand: SeatGeek


  • Athlete(s): Erynn Floyd

    • School(s): Louisville

    • Sport: Women’s Soccer

    • Brand: VKTRY Gear


  • Athlete(s): Khamil Pierre

    • School(s): North Carolina State/Vanderbilt

    • Sport: Women’s Basketball

    • Brand: Pretzelized


  • Athlete(s): Jack Johnson

    • School(s): Baylor

    • Sport: Baseball

    • Brand: Marucci Sports


  • Athlete(s): Reagan Wilson

    • School(s): Iowa State

    • Sport: Women’s Basketball

    • Brand: Garbanzo


  • Athlete(s): Anthony Eyanson

    • School(s): LSU/UC San Diego

    • Sport: Baseball

    • Brand: DripDrop


  • Athlete(s): Olivia Mauch

    • School(s): Nebraska

    • Sport: Women’s Volleyball

    • Brand: VKTRY Gear


  • Athlete(s): Nyck Harbor

    • School(s): South Carolina

    • Sport: Football

    • Brand: The Dairy Alliance


  • Athlete(s): Maisie Boesiger

    • School(s): Nebraska

    • Sport: Women’s Volleyball

    • Brand: VKTRY Gears


  • Athlete(s): Brendan Sorsby

    • School(s): Cincinnati/Indiana

    • Sport: Football

    • Brand: River City Mortgage


  • Athlete(s): Remmington Hewitt

    • School(s): Oregon

    • Sport: Softball

    • Brand: DripDrop


  • Athlete(s): DJ Rogers

    • School(s): TCU

    • Sport: Football

    • Brand: State Farm


  • Athlete(s): Mia Rogan

    • School(s): Michigan State

    • Sport: Women’s Track & Field

    • Brand: Curology


  • Athlete: Sam Phillips

    • School: Illnios/Nebraska

    • Sport: Men’s Gymnastics

    • Brand: Abbott


  • Athlete: Camryn Fauria

    • School: New Hampshire/Binghamton

    • Sport: Women’s Basketball

    • Brand: VKTRY Gear


  • Athlete: T.J. Moore

    • School: Clemson

    • Sport: Football

    • Brand: Factor Meals


  • Athlete: Marci Bell

    • School: Idaho State

    • Sport: Women’s Volleyball

    • Brand: Shaver Compounding Pharmacy


  • Athlete: Xavier Nwankpa

    • School: Iowa

    • Sport: Football

    • Brand: Pancheros


  • Athlete: Charlotte Booth

    • School: Auburn

    • Sport: Women’s Gymnastics

    • Brand: GK Elite


  • Athlete: Trent Liolios

    • School: Northwestern

    • Sport: Baseball

    • Brand: Marucci Sports


  • Athlete: Sydney Ash

    • School: San Diego State

    • Sport: Women’s Track & Field

    • Brand: YESLY


  • Athlete: Jeremiyah Love

    • School: Notre Dame

    • Sport: Football

    • Brand: Icy Hot


  • Athlete: Kennedi Rogers

    • School: SMU

    • Sport: Women’s Volleyball

    • Brand: Lemon Perfect


  • Athlete: Dexter Williams II

    • School: Kennesaw Stat/Goergia Southern/Indiana

    • Sport: Football

    • Brand: Popeyes


  • Athlete: Devin Carney

    • School: Denver/Duquesne

    • Sport: Men’s Basketball

    • Brand: Lemon Perfect


  • Athlete: Riley Ammenhauser

    • School: Oklahoma/Michigan

    • Sport: Women’s Track & Field

    • Brand: Facebook


  • Athlete: Jalon Daniels

    • School: Kansas

    • Sport: Football

    • Brand: Dr Pepper


  • Athlete: Bergen Reilly

    • School: Nebraska

    • Sport: Women’s Volleyball

    • Brand: VKTRY Gear


  • Athlete: Oscar Delp

    • School: Georgia

    • Sport: Football

    • Brand: Georgia’s Own Credit Union


  • Athlete: Addison Roberts

    • School: Wake Forest/Oklahoma State

    • Sport: Women’s Soccer

    • Brand: DripDrop


  • Athlete: Lusia Langi

    • School: Utah Tech

    • Sport: Women’s Volleyball

    • Brand: VKTRY Gear


  • Athlete: Gunner Stockton

    • School: Georgia

    • Sport: Football

    • Brand: Factor Meals


  • Athlete: Delaney Moon

    • School: Fairfield

    • Sport: Women’s Volleyball

    • Brand: VKTRY Gear


  • Athlete(s): Gunner Stockton

    • School(s): Georgia

    • Sport: Football

    • Brand: Onward Reserve


  • Athlete(s): Addison Fatta

    • School(s): Oklahoma

    • Sport: Women’s Gymnastics

    • Brand: GK Elite


  • Athlete(s): Daquan Davis

    • School(s): Providence/Florida State

    • Sport: Men’s Basketball

    • Brand: VKTRY Gear


  • Athlete(s): Emily Pierce

    • School(s): Campbell

    • Sport: Women’s Cross Country

    • Brand: Dick’s House of Sport


  • Athlete(s): Donaven McCulley

    • School(s): Michigan/Indiana

    • Sport: Football

    • Brand: State Farm


  • Athlete(s): Natalie Potts

    • School(s): Nebraska

    • Sport: Women’s Basketball

    • Brand: VKTRY Gear


  • Athlete(s): Jawaun Northington

    • School(s): Murray State

    • Sport: Football

    • Brand: Dr Pepper


  • Athlete(s): Siena Stickney

    • School(s): UIC

    • Sport: Softball

    • Brand: LIVE GOOD


  • Athlete(s): Lexington Secreto

    • School(s): Lindenwood/Ohio State

    • Sport: Women’s Hockey

    • Brand: ORB Sport


  • Athlete(s): Frederick Richard

    • School(s): Michigan

    • Sport: Men’s Gymnastics

    • Brand: Crocs


  • Athlete(s): Addie Todd

    • School(s): Florida State

    • Sport: Women’s Soccer

    • Brand:WearSPF


  • Athlete(s): Ava Martin

    • School(s): Creighton

    • Sport: Women’s Volleyball

    • Brand: CORTS


  • Athlete(s): Lilly Lippeatt

    • School(s): Clemson

    • Sport: Women’s Gymnastics

    • Brand: GK Elite


That’s a wrap on this week’s standout NIL deals. Let us know which partnerships caught your attention—or if we missed a deal that deserves the spotlight. Stay locked in for next week’s biggest athlete brand moves.



AI-assisted but Human-edited
We use AI tools to assist with content creation, but all articles are reviewed and edited by our team to ensure accuracy and journalistic integrity.

Data Provided by


Kyle Ems

Founder - NILNewsstand.com

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