In this episode of NIL Edge, we sit down with Lauren Cherry, Director of NIL Strategy & Revenue Share Operations at the University of North Texas, to discuss how athletic departments can help student-athletes build the skills needed to thrive in the modern college athletics landscape.

In this episode of NIL Edge, Brett Sible of DePaul University discusses how schools are adapting to NIL and revenue sharing, as well as how DePaul is leveraging its Chicago location to create opportunities for student-athletes.

Lisa Hake, CMO of Winmark Corporation, discusses how major consumer brands evaluate athlete partnerships, why authenticity matters in NIL marketing, and what schools, athletes, and operators should understand about modern brand strategy.