The College Sports Commission reports 46,478 NIL deals worth $582.49 million have cleared through NIL Go since June 2025.
Postgame Campaign Manager Allison Iverson joins Sterling Randle to break down what brands still misunderstand about NIL, why most athlete deals look nothing like the multimillion-dollar agreements in the headlines and what it takes to build an effective athlete marketing campaign.
Casey’s is teaming up with college football standouts Trevor Lauck, Isaiah Sategna III and Dre’lon Miller for its 2026 “Official Pizza of Noon Kickoffs” campaign, connecting its fan-favorite breakfast pizza with college football gameday traditions and early-morning tailgates.
Sling TV has launched its largest NIL campaign yet, partnering with nine college football players across the country to promote flexible ways for fans to watch the 2026 season.
Hampton University Takes Center Stage During NBA All-Star Weekend with NIL Support From DSP
Hampton University's men's basketball team will take center stage at the Kia Forum in a historic rivalry game. On Friday, February 13, 2026, the Pirates will face North Carolina A&T in the NBA HBCU Classic during All-Star Weekend. Reflecting a long-standing dedication to historically black institutions, the NBA is donating $100,000 to the universities.
Last Week’s NIL Deals Recap | Week of Jan. 5th, 2026
A weekly recap of notable NIL deals across college sports, featuring athletes from Texas, LSU, Penn State, Michigan State, and more. Data powered by Student Athlete Score.
KU Cancer Center to Receive Research Support from Agreement Leveraging KU Basketball Student-Athletes, ShotTracker and the V Foundation
KU Cancer Center to Receive Research Support from Agreement Leveraging KU Basketball Student-Athletes, ShotTracker and the V Foundation
Apex Entertainment Announces New Partnership with Syracuse Football Standouts Duce Chestnut & Dan Villari
Apex Entertainment Announces New Partnership with Syracuse Football Standouts Duce Chestnut & Dan Villari
TheLinkU Expands Partnership with Players Era as Official NIL Platform, Launches Athlete Contract and Payment System
TheLinkU Expands Partnership with Players Era as Official NIL Platform, Launches Athlete Contract and Payment System
John Bramlette Named College Sports Commission Head of Operations & Deputy General Counsel
John Bramlette Named College Sports Commission Head of Operations & Deputy General Counse
Clemson Men’s Basketball Player Carter Welling Partners with Ralph Hayes Toyota for “Drive for Change” Campaign
Clemson Men’s Basketball Player Carter Welling Partners with Ralph Hayes Toyota for “Drive for Change” Campaign
Blueprint Sports Names Economist & Sports Data Analyst Parker Fleming as New Head of Analytics
Blueprint Sports Names Economist & Sports Data Analyst Parker Fleming as New Head of Analytics
St. John’s, Bueckers, Flagg Top NIL Store's March Sales Leaderboard
St. John’s, Bueckers, Flagg Top NIL Store's March Sales Leaderboard
Mizzou’s New Basketball Star Featured on Latest Snack for Tiger Fans
Mizzou’s New Basketball Star Featured on Latest Snack for Tiger Fans

