Crocs’ Top NIL Athlete Partnerships
(May 20th, 2025) - Crocs has carved out a distinct niche in the NIL space by partnering with some of the most recognizable and marketable college athletes across a variety of sports. Known for its bold branding and crossover appeal, Crocs has aligned itself with stars who bring flair, personality, and influence both on and off the field. From gymnasts and basketball standouts to rising football phenoms, these partnerships reflect the brand's commitment to connecting with the next generation of athletes and fans through cultural relevance and social reach. Let’s take a look at some of Crocs’ top NIL athlete partnerships making waves in college athletics.
Athlete(s): Paige Bueckers
School(s): UConn
Athlete(s): Olivia Dunne
School(s): LSU
Athlete(s): Deja Kelly
School(s): Oregon, North Carolina
Athlete(s): Ta’Niya Latson
School(s): South Carolina/Florida State
Athlete(s): Grace McCallum
School(s): Utah
Athlete(s): Fred Richard
School(s): Michigan
Athlete(s): Carnell Tate
School(s): Ohio State
Athlete(s): Cameron and Cayden Boozer
School(s): Duke
View Deal: https://www.instagram.com/reel/DH3qY8KMiPf/
As the NIL era continues to evolve, Crocs has shown a keen eye for tapping into athletes who resonate beyond their sport. By aligning with high-visibility names like Paige Bueckers, Olivia Dunne, and the Boozer twins, the brand isn’t just endorsing talent—it’s embedding itself into the lifestyle and influence of Gen Z consumers. Expect Crocs to remain a creative and unconventional player in the NIL space as the brand—and its roster—continues to grow.
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