In this episode of NIL Edge, we sit down with Justin DiTolla, Associate AD for NIL at Cal, to break down what it actually looks like to operate an NIL and revenue share model inside a Power Four athletic department. With a background in compliance and now leading Cal’s NIL efforts, Justin offers a real-world perspective on how roles, responsibilities, and priorities have rapidly evolved

Many athletes in NIL still “don’t know what they don’t know.” In this NIL Edge episode, attorney Josie Leinart explains the risks, blind spots, and where the industry is heading next.