Kyle Ems 10/21/25 Kyle Ems 10/21/25

Last Week’s NIL Deals Recap | Week of Oct. 13th, 2025

The NIL market continues to evolve as brands and athletes find new, creative ways to collaborate across college sports. From football fields to volleyball courts and beyond, this week’s partnerships reflect how student-athletes are building their personal brands and aligning with companies that share their values and audiences. National names continue to dominate headlines, while local and regional businesses are becoming a driving force behind authentic, community-centered storytelling.

Kyle Ems 10/17/25 Kyle Ems 10/17/25

NIL Edge Interview: Joe Shepard - South Carolina - Associate AD, NIL Strategy & Execution

In this episode of NIL Edge, South Carolina’s Assistant AD for NIL Strategy & Execution, Joe Shepard, discusses how the Gamecocks empower athletes, build authentic brand partnerships, and create opportunities through NIL.

Kyle Ems 10/14/25 Kyle Ems 10/14/25

Last Week’s NIL Deals Recap | Week of Oct. 6th, 2025

From Dr Pepper and Puma to C4 Energy and Dollar Shave Club, this week’s NIL activity reflects how brands of every size are continuing to invest in the college sports marketplace. Football, basketball, volleyball, and gymnastics athletes all inked new partnerships that expand the reach of NIL into every corner of campus life. These deals highlight how student-athletes are building their personal brands, creating new connections with fans, and helping companies engage with the next generation of consumers.

Kyle Ems 10/3/25 Kyle Ems 10/3/25

NIL Edge Interview: Logan Hittle - Ohio State - Associate AD, NIL & Strategic Initiatives

In this NIL Edge interview, Ohio State’s Logan Hittle shares how the Buckeyes approach NIL with education, structure, and long-term athlete development at the center. He discusses building sustainable programs, supporting athletes beyond the playing field, and shaping NIL as a pathway for future opportunities.