External Contributor 10/6/25 External Contributor 10/6/25

Broad St. NIL Launches as Nation's First Student-Led NIL Company at Temple University

External Contributor 9/8/25 External Contributor 9/8/25

Ohio State, Jeremiah Smith & Azzi Fudd Highlight NIL Store’s August Top-Sellers

External Contributor 8/28/25 External Contributor 8/28/25

TheLinkU Expands Partnership with Players Era as Official NIL Platform, Launches Athlete Contract and Payment System

External Contributor 8/22/25 External Contributor 8/22/25

Happy Valley United Inks Partnership with Rich Coast Coffee for Energize the Pride Cold Brew

External Contributor 8/22/25 External Contributor 8/22/25

Boise State Selects TheLinkU to Maximize Department Revenue Generation

External Contributor 8/21/25 External Contributor 8/21/25

Dentsu Announces Strategic Partnership with MOGL Bringing Clients Closer to the World of NIL Athletes as Brand Influencers

External Contributor 8/20/25 External Contributor 8/20/25

DePaul University Modernizes Content Operations, Elevates Athlete Storytelling with Multi-Year Greenfly Partnership

External Contributor 8/20/25 External Contributor 8/20/25

Oregon State Taps Blueprint Sports to Power In-House NIL Agency Through Multi-Year Partnership

External Contributor 8/13/25 External Contributor 8/13/25

UConn Leads NIL Store Sales for Fourth Straight Month

External Contributor 7/31/25 External Contributor 7/31/25

Blueprint Sports: New NIL Guidance Is a Step Forward for Fairness and Functionality

External Contributor 7/10/25 External Contributor 7/10/25

Bueckers Is NIL Store’s Top-Earning Female for 15th Straight Month

External Contributor 7/7/25 External Contributor 7/7/25

Bueckers, Flagg Headline NIL Store’s Top Awards

External Contributor 6/20/25 External Contributor 6/20/25

2025 NIL Store Awards Finalists Announced

The 2025 NIL Store Awards finalists are here—celebrating standout athletes, top-performing schools, and innovative merch moments across college sports. Voting is now open, and fans who participate will receive 20% off their next NIL Store purchase. Winners will be announced June 23–30. See the full list of nominees and make your voice heard.