The College Sports Commission reports 46,478 NIL deals worth $582.49 million have cleared through NIL Go since June 2025.
Postgame Campaign Manager Allison Iverson joins Sterling Randle to break down what brands still misunderstand about NIL, why most athlete deals look nothing like the multimillion-dollar agreements in the headlines and what it takes to build an effective athlete marketing campaign.
Casey’s is teaming up with college football standouts Trevor Lauck, Isaiah Sategna III and Dre’lon Miller for its 2026 “Official Pizza of Noon Kickoffs” campaign, connecting its fan-favorite breakfast pizza with college football gameday traditions and early-morning tailgates.
Sling TV has launched its largest NIL campaign yet, partnering with nine college football players across the country to promote flexible ways for fans to watch the 2026 season.
CELSIUS has announced Dante Moore, Bryce Underwood, Chris Henry Jr. and Cam Coleman as the core athletes of its 2026 college football NIL roster.
Every Power 4 athletic department operates two major social media brands: its institutional athletics account and its football account. Using Student Athlete Score data covering 130 accounts across 65 schools, Greg Chick examines where the audience lives, what drives growth, how engagement differs, and whether athletic department spending reflects the distribution of public attention.
Matthew Sterne and John Longo join Sterling Randle to explain how the University of Pittsburgh and Chartwells Higher Education turned campus dining into an NIL opportunity built around athlete-created meals, nutrition education and authentic storytelling.
Major donor investment has become a competitive advantage in college athletics. Jason Penry explains why coaches must become active participants in major gift fundraising—and four ways they can build the confidence, relationships and vision needed to win major gifts.
Firefly Recovery CMO and partner Lauren Campbell joins Sterling Randle to discuss how the growing brand approaches NIL partnerships, evaluates athletes and creates authentic content that performs.
Professional swimmer and former Arizona State athlete Grant House joins Sterling Randle to discuss his journey from representing student-athletes on campus to becoming the named plaintiff in House v. NCAA.
Grant explains how the case unfolded, the personal toll of becoming the face of the lawsuit and why he would make the same decision again. The conversation also explores athlete compensation, NIL as career development and what he hopes the House settlement represents decades from now.
Peach Bowl, Inc. and Auburn University Launch Ground-Breaking NIL Deal
Peach Bowl, Inc. and Auburn University Launch Ground-Breaking NIL Deal
Millions of Americans are changing how they eat. Major food companies are adapting. Should college athletics begin asking how those same trends could affect concessions, sponsorships, and game-day revenue?
Great Clips Director of Communications Heather Leiferman joins Sterling Randle on The NIL Edge to discuss how one of the nation's largest consumer brands has approached NIL since 2021. Learn how Great Clips evaluates athletes, builds authentic partnerships, measures campaign success, and where brand involvement in college athletics is headed next.
CSC Releases NIL Data Report
Today, the College Sports Commission released its NIL Data Report, highlighting third-party NIL activity across Division I athletics from May and June 2026, as well as cumulative figures since NIL Go’s launch.
Kenny Thompson Jr. Named College Sports Commission Head Of Strategic Communications And External Affairs
The College Sports Commission has hired Kenny Thompson Jr. as its inaugural Head of Strategic Communications and External Affairs.
We Scraped Every Division I Staff Directory. Here's What 68,000 Athletic Department Employees Tell Us About the Arms Race.
What happens when you scrape every Division I athletic department staff directory in America? NILnomics built a database of more than 68,000 employees across 368 schools to examine how athletic departments are evolving into corporate organizations. The findings reveal massive staffing disparities, executive title inflation, football's unprecedented organizational scale, and the growing investment in revenue-generating personnel that is reshaping college athletics.
Seven Seven Six, Alexis Ohanian’s Venture Capital Firm, Acquires Leading Officially-Licensed College Sports Trading Company, ONIT
Seven Seven Six, Alexis Ohanian’s Venture Capital Firm, Acquires Leading Officially-Licensed College Sports Trading Company, ONIT
Student Athlete Score Partners With Florida State University Athletics
Student Athlete Score Partners With Florida State University Athletics
SPIRE Academy Partners with Student Athlete Score to Bring Athlete Brand Development Into the Classroom
SPIRE Academy Partners with Student Athlete Score to Bring Athlete Brand Development Into the Classroom
College Sports Commission Releases NIL Deal Flow Report
The College Sports Commission’s latest NIL Deal Flow Report shows rapid growth in NIL activity, including $75.85M in cleared deals during March and April 2026 alone.