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Ohio State, Jeremiah Smith & Azzi Fudd Highlight NIL Store’s August Top-Sellers

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TheLinkU Expands Partnership with Players Era as Official NIL Platform, Launches Athlete Contract and Payment System

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Happy Valley United Inks Partnership with Rich Coast Coffee for Energize the Pride Cold Brew

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Boise State Selects TheLinkU to Maximize Department Revenue Generation

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Dentsu Announces Strategic Partnership with MOGL Bringing Clients Closer to the World of NIL Athletes as Brand Influencers

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DePaul University Modernizes Content Operations, Elevates Athlete Storytelling with Multi-Year Greenfly Partnership

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Oregon State Taps Blueprint Sports to Power In-House NIL Agency Through Multi-Year Partnership

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UConn Leads NIL Store Sales for Fourth Straight Month

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Blueprint Sports: New NIL Guidance Is a Step Forward for Fairness and Functionality

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Bueckers Is NIL Store’s Top-Earning Female for 15th Straight Month

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Bueckers, Flagg Headline NIL Store’s Top Awards

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2025 NIL Store Awards Finalists Announced

The 2025 NIL Store Awards finalists are here—celebrating standout athletes, top-performing schools, and innovative merch moments across college sports. Voting is now open, and fans who participate will receive 20% off their next NIL Store purchase. Winners will be announced June 23–30. See the full list of nominees and make your voice heard.