NIL Edge

The Story Behind House v. NCAA, Told by Grant House

Professional swimmer and former Arizona State athlete Grant House joins Sterling Randle to discuss becom

External Contributor 7/24/26 External Contributor 7/24/26

Professional swimmer and former Arizona State athlete Grant House joins Sterling Randle to discuss his journey from representing student-athletes on campus to becoming the named plaintiff in House v. NCAA.

Grant explains how the case unfolded, the personal toll of becoming the face of the lawsuit and why he would make the same decision again. The conversation also explores athlete compensation, NIL as career development and what he hopes the House settlement represents decades from now.

External Contributor 7/14/26 External Contributor 7/14/26

Peach Bowl, Inc. and Auburn University Launch Ground-Breaking NIL Deal

Will GLP-1s Change the Economics of College Sports?

Forward Look
Will GLP-1s Change the Economics of College Sports?
A macro consumer trend is already forcing food companies,

Kyle Ems 7/13/26 Kyle Ems 7/13/26

Millions of Americans are changing how they eat. Major food companies are adapting. Should college athletics begin asking how those same trends could affect concessions, sponsorships, and game-day revenue?

The NIL Edge

How Great Clips Built an Authentic NIL Strategy

Great Clips Director of Communications Heather Leiferman joins Sterling Randle to discuss how national co

External Contributor 7/9/26 External Contributor 7/9/26

Great Clips Director of Communications Heather Leiferman joins Sterling Randle on The NIL Edge to discuss how one of the nation's largest consumer brands has approached NIL since 2021. Learn how Great Clips evaluates athletes, builds authentic partnerships, measures campaign success, and where brand involvement in college athletics is headed next.

External Contributor 7/8/26 External Contributor 7/8/26

CSC Releases NIL Data Report

Today, the College Sports Commission released its NIL Data Report, highlighting third-party NIL activity across Division I athletics from May and June 2026, as well as cumulative figures since NIL Go’s launch.

External Contributor 7/7/26 External Contributor 7/7/26

Kenny Thompson Jr. Named College Sports Commission Head Of Strategic Communications And External Affairs

The College Sports Commission has hired Kenny Thompson Jr. as its inaugural Head of Strategic Communications and External Affairs.

External Contributor 6/30/26 External Contributor 6/30/26

We Scraped Every Division I Staff Directory. Here's What 68,000 Athletic Department Employees Tell Us About the Arms Race.

What happens when you scrape every Division I athletic department staff directory in America? NILnomics built a database of more than 68,000 employees across 368 schools to examine how athletic departments are evolving into corporate organizations. The findings reveal massive staffing disparities, executive title inflation, football's unprecedented organizational scale, and the growing investment in revenue-generating personnel that is reshaping college athletics.

External Contributor 6/18/26 External Contributor 6/18/26

Seven Seven Six, Alexis Ohanian’s Venture Capital Firm, Acquires Leading Officially-Licensed College Sports Trading Company, ONIT

External Contributor 6/15/26 External Contributor 6/15/26

Student Athlete Score Partners With Florida State University Athletics

Kyle Ems 5/21/26 Kyle Ems 5/21/26

SPIRE Academy Partners with Student Athlete Score to Bring Athlete Brand Development Into the Classroom

SPIRE Academy Partners with Student Athlete Score to Bring Athlete Brand Development Into the Classroom

Kyle Ems 5/8/26 Kyle Ems 5/8/26

College Sports Commission Releases NIL Deal Flow Report

The College Sports Commission’s latest NIL Deal Flow Report shows rapid growth in NIL activity, including $75.85M in cleared deals during March and April 2026 alone.

External Contributor 3/11/26 External Contributor 3/11/26

College Sports Commission Releases NIL Deal Flow Report

The College Sports Commission released its latest NIL Deal Flow Report, highlighting third-party NIL activity across Division I athletics from January and February 2026 and cumulative figures since NIL Go’s launch.