Last Week’s NIL Deals Recap | Week of September 29th, 2025
Data provided by Student Athlete Score
(Oct. 8th, 2025) - (October 8, 2025) — From high-profile football partnerships to creative campaigns in basketball and volleyball, college athletes continue to shape the NIL landscape one deal at a time. This week’s recap highlights 45 athlete-brand collaborations across 13 sports and 32 schools, featuring both national names like Motorola, SONIC Drive-In, T-Mobile, JBL, and C4 Energy and regional brands such as MSU Federal Credit Union, Roots Natural Kitchen, and Dorm Drop. Each partnership adds another chapter to how student-athletes are building their brands, connecting with fans, and redefining what modern college sports marketing looks like.
For a full, searchable archive of past deals, visit our NIL Deal Tracker.
Athlete(s): Addison Fatta
School(s): Oklahoma
Sport: Women’s Gymnastics
NIL Deal Brand: Motorola US
Athlete(s): Sammy Brown
School(s): Clemson
Sport: Football
NIL Deal Brand: Hardee’s
Athlete(s): Jaren Kanak
School(s): Oklahoma
Sport: Football
NIL Deal Brand: Motorola US
Athlete(s): Connor Essegian
School(s): Nebraska/Wisconsin
Sport: Men’s Basketball
NIL Deal Brand: VKTRY Gear
Athlete(s): Jalen McNair
School(s): Buffalo
Sport: Football
NIL Deal Brand: Immersion Cold Pressed Juice
Athlete(s): Blanca Thomas
School(s): North Carolina
Sport: Women’s Basketball
NIL Deal Brand: C4 Energy
Athlete(s): Chris Presto
School(s): Southern Illinois
Sport: Football
NIL Deal Brand: Northwestern Mutual
Athlete(s): Antonio Williams
School(s): Clemson
Sport: Football
NIL Deal Brand: Hardee’s
Athlete(s): Angeludi Asaah
School(s): Penn
Sport: Women’s Track & Field
NIL Deal Brand: C4 Energy
Athlete(s): Maddie Lawlor
School(s): Michigan State
Sport: Field Hockey
NIL Deal Brand: MSU Federal Credit Union
Athlete(s): Shannon Kennedy
School(s): Michigan State
Sport: Women’s Golf
NIL Deal Brand: MSU Federal Credit Union
Athlete(s): Reagan Wilson
School(s): Iowa State
Sport: Women’s Basketball
NIL Deal Brand: Garbanzo
Athlete(s): Collin Burkhart
School(s): Penn State
Sport: Track & Field
NIL Deal Brand: Roots Natural Kitchen
Athlete(s): Cookie Baugh
School(s): Michigan State
Sport: Women’s Track & Field
NIL Deal Brand: MSU Federal Credit Union
Athlete(s): Rueben Owens II
School(s): Texas A&M
Sport: Football
NIL Deal Brand: SONIC Drive-In
Athlete(s): Michael Taaffe
School(s): Texas
Sport: Football
NIL Deal Brand: SONIC Drive-In
Athlete(s): Jada Cerniglia
School(s): (Wisconsin/Northern Illinois)
Sport: Women’s Volleyball
NIL Deal Brand: VKTRY Gear
Athlete(s): Chloe Chicoine
School(s): Louisville/Purdue
Sport: Women’s Volleyball
NIL Deal Brand: Vinaigrette Salad Kitchen
Athlete(s): Kyron Drones
School(s): Virginia Tech/Baylor
Sport: Football
NIL Deal Brand: Rent-A-Center
Athlete(s): Mia Rogan
School(s): Michigan State
Sport: Women’s Track & Field
NIL Deal Brand: MSU Federal Credit Union
Athlete(s): Makaela Quimby
School(s): Wake Forest
Sport: Women’s Basketball
NIL Deal Brand: Deuterman Law Group
Athlete(s): Reese Bates
School(s): San Diego/Butler
Sport: Women’s Volleyball
NIL Deal Brand: VKTRY Gear
Athlete(s): Kyron Drones
School(s): Virginia Tech/Baylor
Sport: Football
NIL Deal Brand: T-Mobile
Athlete(s): Rilyn Rintoul
School(s): Kansas State
Sport: Women’s Soccer
NIL Deal Brand: Vuori
Athlete(s): Payton Conroy
School(s): Michigan State
Sport: Softball
NIL Deal Brand: MSU Federal Credit Union
Athlete(s): Chloe Lynch
School(s): North Florida
Sport: Women’s Soccer
NIL Deal Brand: Corporate Traffic
Athlete(s): Lutnya Bogdanova
School(s): FIU/West Florida
Sport: Women’s Swimming
NIL Deal Brand: JOLYN
Athlete(s): Hailey Chambliss
School(s): Missouri/Missouri State
Sport: Women’s Soccer
NIL Deal Brand: Vuori
Athlete(s): Chloe Chicoine
School(s): Louisville/Purdue
Sport: Women’s Volleyball
NIL Deal Brand: VKTRY Gear
Athlete(s): Jon Seaton
School(s): Ole Miss/Elon
Sport: Football
NIL Deal Brand: Hulu
Athlete(s): Sophie Verzyl
School(s): South Carolina
Sport: Women’s Diving
NIL Deal Brand: JOLYN
Athlete(s): Ashley Sofilkanich
School(s): Michigan/Bucknell
Sport: Women’s Basketball
NIL Deal Brand: C4 Energy
Athlete(s): Olivia Mauch
School(s): Nebraska
Sport: Women’s Volleyball
NIL Deal Brand: VKTRY Gear
Athlete(s): Paris Mikinski
School(s): Arizona
Sport: Women’s Track & Field
NIL Deal Brand: C4 Energy
Athlete(s): Mikail Kamara
School(s): Indiana/JMU
Sport: Football
NIL Deal Brand: ORB Sport
Athlete(s): Anna Wilson
School(s): JMU/South Carolina/High Point
Sport: Women’s Volleyball
NIL Deal Brand: Dorm Drop
Athlete(s): Fernando Mendoza
School(s): Indiana/California
Sport: Football
NIL Deal Brand: T-Mobile
Athlete(s): Tyler Brown/Wade Woodaz
School(s): Clemson
Sport: Football
NIL Deal Brand: Midas
Athlete(s): Ysabella Fontleroy
School(s): Baylor
Sport: Women’s Basketball
NIL Deal Brand: Jams
Athlete(s): Dea Monz
School(s): Robert Morris
Sport: Track & Field
NIL Deal Brand: C4 Energy
Athlete(s): Jeremiah Smith
School(s): Ohio State
Sport: Football
NIL Deal Brand: American Eagle/Tru Kolors Brand
Athlete(s): Isabella Nilsen
School(s): San Diego State
Sport: Women’s Track & Field
NIL Deal Brand: C4 Energy
Athlete(s): LaNorris Sellers
School(s): South Carolina
Sport: Football
NIL Deal Brand: T-Mobile
Athlete(s): Jaydyn Goodwin
School(s): Georgia
Sport: Softball
NIL Deal Brand: Whataburger
Athlete(s): Frederick Richard
School(s): Michigan
Sport: Men’s Gymnastics
NIL Deal Brand: JBL
Athlete(s): Malik Washington
School(s): Maryland
Sport: Football
NIL Deal Brand: SeatGeek
Athlete(s): Dacia Lewandowski
School(s): Youngstown State/Akron
Sport: Women’s Basketball
NIL Deal Brand: Purely Inspired
That’s a wrap on this week’s standout NIL deals. Let us know which partnerships caught your attention—or if we missed a deal that deserves the spotlight. Stay locked in for next week’s biggest athlete brand moves.
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