Broad St. NIL Launches as Nation's First Student-Led NIL Company at Temple University
Philadelphia, PA -- September 11th, 2025 -- Broad St. NIL, a groundbreaking new organization based at Temple University, has officially launched as the nation's first student-led Name, Image, and Likeness (NIL) company. Designed and operated by a class of Temple University students over the course of the fall 2025 semester. Broad St. NIL aims to redefine how student-athletes engage with NIL opportunities while prioritizing authenticity, education, and long-term growth.
Broad St. NIL's Mission is clear:
"Empowering a diverse community of student-athletes through authentic partnerships, growth, and innovative NIL opportunities built on trust and grounded in integrity."
Rooted in Philadelphia's culture of grit, community, and innovation, Broad St. NIL is uniquely positioned to serve Temple student-athletes and partners through creative campaigns, brand collaborations, and educational initiatives. By being student-run, the company not only provides athletes with valuable NIL opportunities but also gives Temple students hands-on experience at the intersection of sports, business, and entrepreneurship. The class itself has taken a professional route by having an executive board and sub-committees to fully execute the organization's daily operations.
"Im excited for the opportunity to lead such a unique, student-led organization that has the potential to become a blueprint for educational programs nationwide. As the first college class to launch an organization representing student-athletes and helping them secure NIL opportunities, we're setting a new standard for innovation and impact," said Sakinah Abdus-Salaam, CEO
"I'm a firm believer that hands-on, real-life learning is an integral piece of the educational process at the college level. Temple University and the School of Sport, Tourism, and Hospitality Management set the standard for that nationally. The ability to steward this class and organization has allowed me to meld my past experiences as the executive director of the TUFF Fund, Temple's NIL collective, with the students' unique ideas and viewpoints to create a one-of-a-kind experience on North Broad Street," said Andy Carl, STHM Professor
Broad St. NIL is committed to shaping the future of college athletics by fostering trust-based relationships between athletes, brands, and the community. The company reflects the collaborative spirit of Temple University and the city of Philadelphia, setting a precedent for how NIL can be both impactful and sustainable.
About Broad St. NIL
Broad St. NIL is the first student-led Name, Image, and Likeness company in the United States, founded and operated by a class of Temple University students in Philadelphia, PA, for the fall 2025 semester. The company is dedicated to empowering student-athletes through authentic partnerships, innovative opportunities, and a foundation built on trust and integrity.
