NIL Edge Interview: Logan Hittle - Ohio State - Associate AD, NIL & Strategic Initiatives
A partnership between NILNewsstand & Digital Sport by Hot Paper Lantern
NIL Edge is a new interview series from NILNewsstand and Digital Sport by Hot Paper Lantern that spotlights the professionals shaping the future of college sports. From NIL directors to athletic directors, brand executives, and policy shapers, these conversations provide exclusive insights into how the industry is evolving in the NIL and revenue-sharing era.
Featured Interview:
Guest: Logan Hittle - Ohio State - Associate AD, NIL & Strategic Initiatives
In this episode of NIL Edge, Sterling Randle sits down with Logan Hittle, Associate Athletic Director of NIL and Strategic Initiatives at Ohio State University. Hittle has been at the forefront of shaping one of the largest NIL operations in the country, overseeing more than 5,000 deals across 36 sports. Drawing from his own journey as a walk-on athlete turned administrator, Logan shares how Ohio State has built a scalable NIL infrastructure, why student-athlete education is central to long-term success, and how the Buckeyes approach NIL as a tool for both brand growth and personal development.
Whether you’re a school administrator, brand, or athlete, this conversation offers an inside look at how one of the biggest programs in college athletics is navigating the new NIL era.
Key Takeaways
Right place, right time—and adding value matters. Hittle explains how his career path, from facility assistant to walk-on player to NIL administrator, reflects the importance of seizing opportunities and finding ways to contribute.
Education is the cornerstone. Ohio State’s NIL strategy isn’t just about deal volume—it’s about preparing athletes with life skills, brand tools, and long-term career readiness.
Scale with purpose. Managing thousands of NIL deals requires structure and alignment; Hittle highlights how Ohio State builds systems that serve all athletes, not just the highest-profile names.