Grayson Wagner, Senior Director of NIL & Revenue Sharing Operations at Colorado State, joins Sterling Randle on NIL Edge to discuss how the university helps athletes build NIL opportunities through content creation, local brand partnerships and individualized support. Wagner shares insights into collaborations with Facebook, Vuori and Creator Sports Network, educating athletes and families about revenue sharing, and what Colorado State's move to the Pac-12 means for its NIL strategy.

Rally has selected Priority Commerce as its official NIL Orchestration Partner. The multiyear agreement marks the debut of GameTime, a platform for NIL and revenue-sharing payments in college athletics.

Diadora’s U.S. Chief Marketing Officer Ryan Eckel joins Sterling Randle to discuss what brands look for in athlete pitches, how Diadora works with Marco Langon and Simeon Birnbaum, and how NIL partnerships can continue into professional careers.

The College Sports Commission announced that CAPS recorded $1.8 billion in direct school payments to student-athletes during the first year of revenue sharing, covering 34,915 athletes at 307 schools.

Brenden Hill, Assistant AD of Student-Athlete Development & NIL at San Diego State, joins The NIL Edge to discuss SDSU’s approach to NIL, athlete storytelling, brand partnerships and why the Aztecs treat NIL like their 18th sport.

The College Sports Commission reports 46,478 NIL deals worth $582.49 million have cleared through NIL Go since June 2025.

Postgame Campaign Manager Allison Iverson joins Sterling Randle to break down what brands still misunderstand about NIL, why most athlete deals look nothing like the multimillion-dollar agreements in the headlines and what it takes to build an effective athlete marketing campaign.

Casey’s is teaming up with college football standouts Trevor Lauck, Isaiah Sategna III and Dre’lon Miller for its 2026 “Official Pizza of Noon Kickoffs” campaign, connecting its fan-favorite breakfast pizza with college football gameday traditions and early-morning tailgates.

Sling TV has launched its largest NIL campaign yet, partnering with nine college football players across the country to promote flexible ways for fans to watch the 2026 season.

CELSIUS has announced Dante Moore, Bryce Underwood, Chris Henry Jr. and Cam Coleman as the core athletes of its 2026 college football NIL roster.

Every Power 4 athletic department operates two major social media brands: its institutional athletics account and its football account. Using Student Athlete Score data covering 130 accounts across 65 schools, Greg Chick examines where the audience lives, what drives growth, how engagement differs, and whether athletic department spending reflects the distribution of public attention.

Matthew Sterne and John Longo join Sterling Randle to explain how the University of Pittsburgh and Chartwells Higher Education turned campus dining into an NIL opportunity built around athlete-created meals, nutrition education and authentic storytelling.

Major donor investment has become a competitive advantage in college athletics. Jason Penry explains why coaches must become active participants in major gift fundraising—and four ways they can build the confidence, relationships and vision needed to win major gifts.

Firefly Recovery CMO and partner Lauren Campbell joins Sterling Randle to discuss how the growing brand approaches NIL partnerships, evaluates athletes and creates authentic content that performs.

Professional swimmer and former Arizona State athlete Grant House joins Sterling Randle to discuss his journey from representing student-athletes on campus to becoming the named plaintiff in House v. NCAA.

Grant explains how the case unfolded, the personal toll of becoming the face of the lawsuit and why he would make the same decision again. The conversation also explores athlete compensation, NIL as career development and what he hopes the House settlement represents decades from now.

Peach Bowl, Inc. and Auburn University Launch Ground-Breaking NIL Deal