Last Week’s NIL Deals Recap | Week of Oct. 27th, 2025
Data provided by Student Athlete Score
(Nov. 4th, 2025) — The final week of October brought a strong close to the month for NIL activity across college athletics. From national brands like Puma, State Farm, and SeatGeek to regional partners such as Kwik Trip, Summit Credit Union, and MSU Federal Credit Union, student-athletes continued to demonstrate the diverse reach of NIL. Deals spanned across major programs — including Texas, Oklahoma, Wisconsin, Michigan, and LSU — reflecting how NIL remains a powerful driver of athlete-brand partnerships across every corner of the college sports landscape.
For a full, searchable archive of past deals, visit our NIL Deal Tracker.
Athlete(s): Multiple
School(s): Wisconsin
Sport: Multiple
Brand: Kwik Trip
Athlete(s): Multiple
School(s): UConn
Sport: Women’s Basketball
Brand: Madison Reed
Athlete(s): Multiple
School(s): Michigan State
Sport: Multiple
Brand: MSU Federal Credit Union
Athlete(s): Bobby Alessio
School(s): Penn State
Sport: Men’s Gymnastics
Brand: C4 Energy
Athlete(s): CJ Baxter Jr.
School(s): Texas
Sport: Football
Brand: SeatGeek
Athlete(s): Emoni Bush
School(s): Oklahoma
Sport: Women’s Volleyball
Brand: State Farm
Athlete(s): Wyatt Novara
School(s): Michigan
Sport: Baseball
Brand: Dollar Shave Club
Athlete(s): Flau’jae Johnson
School(s): LSU
Sport: Women’s Basketball
Brand: Puma
Athlete(s): Robert Spears-Jennings
School(s): Oklahoma
Sport: Football
Brand: SeatGeek
Athlete(s): Ayden Ames
School(s): Texas
Sport: Women’s Volleyball
Brand: CORTS
Athlete(s): Brandon Lane Jr.
School(s): Wisconsin
Sport: Football
Brand: UW Credit Union
Athlete(s): Em Halter
School(s): Texas
Sport: Women’s Volleyball
Brand: VKTRY Gear
Athlete(s): Fred Richard
School(s): Michigan
Sport: Men’s Gymnastics
Brand: JBL
Athlete(s): Paris Mikinski
School(s): Arizona
Sport: Women’s Track & Field
Brand: C4 Energy
Athlete(s): Will Stone
School(s): Texas
Sport: Football
Brand: Travis Mathew
Athlete(s): Addison Fatta
School(s): Oklahoma
Sport: Women’s Gymnastics
Brand: Motorola US
Athlete(s): Brandon Inniss
School(s): Ohio State
Sport: Football
Brand: SeatGeek
Athlete(s): Grace Egan
School(s): Wisconsin
Sport: Women’s Volleyball
Brand: Summit Credit Union
That’s a wrap on this week’s standout NIL deals. Let us know which partnerships caught your attention—or if we missed a deal that deserves the spotlight. Stay locked in for next week’s biggest athlete brand moves.
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