NIL Edge Interview: Haneen Rashwan - Baylor - Director | NIL Administration
A partnership between NILNewsstand & Digital Sport by Hot Paper Lantern
NIL Edge is a new interview series from NILNewsstand and Digital Sport by Hot Paper Lantern that spotlights the professionals shaping the future of college sports. From NIL directors to athletic directors, brand executives, and policy shapers, these conversations provide exclusive insights into how the industry is evolving in the NIL and revenue-sharing era.
Featured Interview:
In this episode of The NIL Edge, host Sterling Randle sits down with Haneen Rashwan, Director of NIL Administration at Baylor University, to explore how Baylor’s “Preparing Champions for Life” philosophy shapes its approach to student-athlete branding, education, and empowerment. Haneen shares how she built innovative NIL programs at both Oklahoma State and Baylor, her hands-on mentorship with athletes, and how brands can better engage with non-traditional sports like equestrian and acrobatics & tumbling.
Key Takeaways:
Building NIL from the ground up: Haneen discusses creating Baylor’s NIL framework from a clean slate—emphasizing education and long-term career development for athletes.
Empowering all sports: She explains how niche programs like equestrian and acrobatics & tumbling are finding brand alignment and helping grow awareness for their sports.
Practical brand strategy: Haneen outlines how athletes can proactively pitch brands, develop content, and leverage social media as an “NIL résumé” to drive future opportunities.
Interested in being our next Guest? Let us know at info@nilnewsstand.com