Last Week’s NIL Deals Recap | Week of Jan. 26th, 2026

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Written By Kyle Ems
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Data provided by Student Athlete Score

(Feb. 3rd, 2026) — The NIL landscape stayed busy to close out January, with brands continuing to activate across a wide range of sports, schools, and market sizes. This week’s recap highlights deals spanning Power Five programs and mid-majors alike, with notable activity in women’s basketball, gymnastics, track & field, and football. From national brands like McDonald’s, Gatorade, and American Eagle to regional partners and credit unions doubling down on local impact, these partnerships offer a snapshot of how NIL continues to scale across college athletics.

For a full, searchable archive of past deals, visit our NIL Deal Tracker.

  • Athlete(s): Cookie Baugh

    • School(s): Michigan State

    • Sport: Women’s Track & Field

    • Brand: MSU Federal Credit Union

  • Athlete(s): Kalen Walker

    • School(s): Iowa

    • Sport: Men’s Track & Field

    • Brand: Major Fitness

  • Athlete(s): Hailee Swain

    • School(s): Stanford

    • Sport: Women’s Basketball

    • Brand: Starbird Chicken

  • Athlete(s): Jack Seidler

    • School(s): UCLA

    • Sport: Men’s Basketball

    • Brand: McDonald’s

  • Athlete(s): Kayla DiCello

    • School(s): Florida

    • Sport: Women’s Gymnastics

    • Brand: GK Elite

  • Athlete(s): Gerald and Jalon Kilgore

    • School(s): South Carolina

    • Sport: Football

    • Brand: Dominion Energy

  • Athlete(s): Britain Beshears

    • School(s): Michigan State

    • Sport: Softball

    • Brand: MSU Federal Credit Union

  • Athlete(s): Connor Essegian

    • School(s): Nebraska

    • Sport: Men’s Basketball

    • Brand: VKTRY Gear

  • Athlete(s): Sierra Lichtie

    • School(s): Gonzaga

    • Sport: Women’s Basketball

    • Brand: 24 Taps Burgers & Brews

  • Athlete(s): John Rutledge, Sam Abati, Brandon Gorski

    • School(s): Texas

    • Sport: Men’s Track & Field

    • Brand: McDonald’s

  • Athlete(s): Paris Clark

    • School(s): Virginia

    • Sport: Women’s Basketball

    • Brand: Dominion Energy

  • Athlete(s): Oisin Lee

    • School(s): Notre Dame

    • Sport: Baseball

    • Brand: Gatorade

  • Athlete(s): Nayelis Cabello

    • School(s): Louisville

    • Sport: Women’s Volleyball

    • Brand: VKTRY Gear

  • Athlete(s): Colin White

    • School(s): Ohio State

    • Sport: Men’s Basketball

    • Brand: American Eagle

  • Athlete(s): Gisella Maul

    • School(s): California

    • Sport: Women’s Basketball

    • Brand: Sportsmo

  • Athlete(s): Jeremy Fears Jr.

    • School(s): Michigan State

    • Sport: Men’s Basketball

    • Brand: SeatGeek

  • Athlete(s): Dea Monz

    • School(s): Robert Morris

    • Sport: Women’s Track & Field

    • Brand: C4 Energy

  • Athlete(s): Gunner Stockton

    • School(s): Georgia

    • Sport: Football

    • Brand: Onward Reserve

  • Athlete(s): Isabella Nilsen

    • School(s): San Diego State

    • Sport: Women’s Track & Field

    • Brand: C4 Energy

  • Athlete(s): D’Andre Hardeman Jr.

    • School(s): Rice

    • Sport: Football

    • Brand: Planet Fitness

  • Athlete(s): Amari Whiting

    • School(s): Oklahoma State

    • Sport: Women’s Basketball

    • Brand: Venmo

  • Athlete(s): Konnor McClain

    • School(s): LSU

    • Sport: Women’s Gymnastics

    • Brand: Celsius Energy Drink

  • Athlete(s): Flau’jae Johnson

    • School(s): LSU

    • Sport: Women’s Basketball

    • Brand: Invisalign

  • Athlete(s): Chloe Humphrey

    • School(s): North Carolina

    • Sport: Women’s Lacrosse

    • Brand: STX Women’s Lacrosse

  • Athlete(s): Nikolette Schmidt

    • School(s): Texas Tech

    • Sport: Softball

    • Brand: Yoga Democracy

  • Athlete(s): Sarah Strong

    • School(s): UConn

    • Sport: Women’s Basketball

    • Brand: Jordan’s Furniture

  • Athlete(s): Delaynee Rodriguez

    • School(s): Kentucky

    • Sport: Women’s Gymnastics

    • Brand: Accelerator Active Energy

  • Athlete(s): Laila Edwards

    • School(s): Wisconsin

    • Sport: Women’s Hockey

    • Brand: Summit Credit Union

  • Athlete(s): Elle Ervin

    • School(s): Michigan

    • Sport: Women’s Soccer

    • Brand: Aunt Millie’s Bread

  • Athlete(s): Victoria Flores

    • School(s): Rice

    • Sport: Women’s Basketball

    • Brand: Planet Fitness

  • Athlete(s): Madeline Raymond

    • School(s): Minnesota

    • Sport: Women’s Soccer

    • Brand: Incrediwear

  • Athlete(s): Chloe LaCoursiere

    • School(s): Alabama

    • Sport: Women’s Gymnastics

    • Brand: Motorola US

  • Athlete(s): Caroline Harvey and Lacey Eden

    • School(s): Wisconsin

    • Sport: Women’s Hockey

    • Brand: UScellular

  • Athlete(s): Maggie Wanezek

    • School(s): Wisconsin

    • Sport: Women’s Swimming & Diving

    • Brand: Summit Credit Union

  • Athlete(s): Reagan Wilson

    • School(s): Iowa State

    • Sport: Women’s Basketball

    • Brand: Garbanzo Ames

That’s a wrap on this week’s standout NIL deals. Let us know which partnerships caught your attention—or if we missed a deal that deserves the spotlight. Stay locked in for next week’s biggest athlete brand moves.

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Kyle Ems

Founder - NILNewsstand.com

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Last Week’s NIL Deals Recap | Week of Jan. 19th, 2026