Last Week’s NIL Deals Recap | Week of Jan. 26th, 2026
Data provided by Student Athlete Score
(Feb. 3rd, 2026) — The NIL landscape stayed busy to close out January, with brands continuing to activate across a wide range of sports, schools, and market sizes. This week’s recap highlights deals spanning Power Five programs and mid-majors alike, with notable activity in women’s basketball, gymnastics, track & field, and football. From national brands like McDonald’s, Gatorade, and American Eagle to regional partners and credit unions doubling down on local impact, these partnerships offer a snapshot of how NIL continues to scale across college athletics.
For a full, searchable archive of past deals, visit our NIL Deal Tracker.
Athlete(s): Cookie Baugh
School(s): Michigan State
Sport: Women’s Track & Field
Brand: MSU Federal Credit Union
Athlete(s): Kalen Walker
School(s): Iowa
Sport: Men’s Track & Field
Brand: Major Fitness
Athlete(s): Hailee Swain
School(s): Stanford
Sport: Women’s Basketball
Brand: Starbird Chicken
Athlete(s): Jack Seidler
School(s): UCLA
Sport: Men’s Basketball
Brand: McDonald’s
Athlete(s): Kayla DiCello
School(s): Florida
Sport: Women’s Gymnastics
Brand: GK Elite
Athlete(s): Gerald and Jalon Kilgore
School(s): South Carolina
Sport: Football
Brand: Dominion Energy
Athlete(s): Britain Beshears
School(s): Michigan State
Sport: Softball
Brand: MSU Federal Credit Union
Athlete(s): Connor Essegian
School(s): Nebraska
Sport: Men’s Basketball
Brand: VKTRY Gear
Athlete(s): Sierra Lichtie
School(s): Gonzaga
Sport: Women’s Basketball
Brand: 24 Taps Burgers & Brews
Athlete(s): John Rutledge, Sam Abati, Brandon Gorski
School(s): Texas
Sport: Men’s Track & Field
Brand: McDonald’s
Athlete(s): Paris Clark
School(s): Virginia
Sport: Women’s Basketball
Brand: Dominion Energy
Athlete(s): Oisin Lee
School(s): Notre Dame
Sport: Baseball
Brand: Gatorade
Athlete(s): Nayelis Cabello
School(s): Louisville
Sport: Women’s Volleyball
Brand: VKTRY Gear
Athlete(s): Colin White
School(s): Ohio State
Sport: Men’s Basketball
Brand: American Eagle
Athlete(s): Gisella Maul
School(s): California
Sport: Women’s Basketball
Brand: Sportsmo
Athlete(s): Jeremy Fears Jr.
School(s): Michigan State
Sport: Men’s Basketball
Brand: SeatGeek
Athlete(s): Dea Monz
School(s): Robert Morris
Sport: Women’s Track & Field
Brand: C4 Energy
Athlete(s): Gunner Stockton
School(s): Georgia
Sport: Football
Brand: Onward Reserve
Athlete(s): Isabella Nilsen
School(s): San Diego State
Sport: Women’s Track & Field
Brand: C4 Energy
Athlete(s): D’Andre Hardeman Jr.
School(s): Rice
Sport: Football
Brand: Planet Fitness
Athlete(s): Amari Whiting
School(s): Oklahoma State
Sport: Women’s Basketball
Brand: Venmo
Athlete(s): Konnor McClain
School(s): LSU
Sport: Women’s Gymnastics
Brand: Celsius Energy Drink
Athlete(s): Flau’jae Johnson
School(s): LSU
Sport: Women’s Basketball
Brand: Invisalign
Athlete(s): Chloe Humphrey
School(s): North Carolina
Sport: Women’s Lacrosse
Brand: STX Women’s Lacrosse
Athlete(s): Nikolette Schmidt
School(s): Texas Tech
Sport: Softball
Brand: Yoga Democracy
Athlete(s): Sarah Strong
School(s): UConn
Sport: Women’s Basketball
Brand: Jordan’s Furniture
Athlete(s): Delaynee Rodriguez
School(s): Kentucky
Sport: Women’s Gymnastics
Brand: Accelerator Active Energy
Athlete(s): Laila Edwards
School(s): Wisconsin
Sport: Women’s Hockey
Brand: Summit Credit Union
Athlete(s): Elle Ervin
School(s): Michigan
Sport: Women’s Soccer
Brand: Aunt Millie’s Bread
Athlete(s): Victoria Flores
School(s): Rice
Sport: Women’s Basketball
Brand: Planet Fitness
Athlete(s): Madeline Raymond
School(s): Minnesota
Sport: Women’s Soccer
Brand: Incrediwear
Athlete(s): Chloe LaCoursiere
School(s): Alabama
Sport: Women’s Gymnastics
Brand: Motorola US
Athlete(s): Caroline Harvey and Lacey Eden
School(s): Wisconsin
Sport: Women’s Hockey
Brand: UScellular
Athlete(s): Maggie Wanezek
School(s): Wisconsin
Sport: Women’s Swimming & Diving
Brand: Summit Credit Union
Athlete(s): Reagan Wilson
School(s): Iowa State
Sport: Women’s Basketball
Brand: Garbanzo Ames
That’s a wrap on this week’s standout NIL deals. Let us know which partnerships caught your attention—or if we missed a deal that deserves the spotlight. Stay locked in for next week’s biggest athlete brand moves.
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Top CELSIUS Energy Drink NIL Partnerships in College Basketball