NIL Edge Interview: Travis Hansen - BYU - Senior Associate Athletic Director - Revenue Sharing and NIL
A partnership between NILNewsstand & Digital Sport by Hot Paper Lantern
NIL Edge is a new interview series from NILNewsstand and Digital Sport by Hot Paper Lantern that spotlights the professionals shaping the future of college sports. From NIL directors to athletic directors, brand executives, and policy shapers, these conversations provide exclusive insights into how the industry is evolving in the NIL and revenue-sharing era.
Featured Interview:
In this episode of NIL Edge, we’re joined by Travis Hansen, Senior Associate Athletic Director - Revenue Sharing and NIL at BYU, for a deep dive into how one of college sports’ most unique institutions approaches NIL through a transformational—not transactional—lens. Travis shares how BYU aligns athlete identity, education, faith, and purpose with brand partnerships, and why the future of NIL must extend beyond endorsements into mentorship, life skills, and long-term development.
What you’ll learn in this episode:
How BYU builds an athlete-first NIL ecosystem centered on identity, purpose, and personal development
Why transformational NIL partnerships outperform purely transactional endorsement models
The major NIL and revenue-sharing trends Travis is watching as college sports moves toward front-office style operations
Listen on Spotify or Apple Podcasts
Interested in being our next Guest? Let us know at info@nilnewsstand.com