Student Athlete Score CEO Brent Wall explains how AI-driven data, brand insights, and athlete metrics are reshaping NIL strategy and the revenue-sharing era.

In this episode of The NIL Edge, host Sterling Randle sits down with Haneen Rashwan, Director of NIL Administration at Baylor University, to explore how Baylor’s “Preparing Champions for Life” philosophy shapes its approach to student-athlete branding, education, and empowerment. Haneen shares how she built innovative NIL programs at both Oklahoma State and Baylor, her hands-on mentorship with athletes, and how brands can better engage with non-traditional sports like equestrian and acrobatics & tumbling.

In this episode of NIL Edge, South Carolina’s Assistant AD for NIL Strategy & Execution, Joe Shepard, discusses how the Gamecocks empower athletes, build authentic brand partnerships, and create opportunities through NIL.

In this NIL Edge interview, Ohio State’s Logan Hittle shares how the Buckeyes approach NIL with education, structure, and long-term athlete development at the center. He discusses building sustainable programs, supporting athletes beyond the playing field, and shaping NIL as a pathway for future opportunities.

NIL Edge sits down with Collin Stoecker, Assistant Athletic Director, BroncoPRO at Boise State, for an in-depth conversation on how Boise State works with to athletes to develop a personal brand, create valuable relationships for businesses who want to work with athletes, and how Collin’s collegiate athletic experience has helped him in his role.

NIL Edge sits down with Ben Chase, Director of NIL Strategy at Florida, for an in-depth conversation on how schools are adapting to NIL, what revenue sharing means for athletes, and the future of college athletics.