NIL Edge Interview - Lisa Hake - Winmark - Chief Marketing Officer
A partnership between NILNewsstand & Digital Sport by Hot Paper Lantern
NIL Edge is a new interview series from NILNewsstand and Digital Sport by Hot Paper Lantern that spotlights the professionals shaping the future of college sports. From NIL directors to athletic directors, brand executives, and policy shapers, these conversations provide exclusive insights into how the industry is evolving in the NIL and revenue-sharing era.
NIL Edge Interview - Lisa Hake - Winmark Corporation - Chief Marketing Officer
Featured Interview:
New on NIL Edge: A conversation with Lisa Hake, the Chief Marketing Officer of Winmark Corporation, the parent company of brands including Play It Again Sports, Plato’s Closet, Once Upon A Child, Style Encore, and Music Go Round. The discussion explores how major consumer brands think about athlete partnerships, what makes NIL opportunities stand out internally, and why authenticity and audience alignment matter more than simple follower counts. Lisa also shares insights into how brands approach storytelling, community engagement, and long-term partnership strategy as college athletics continues evolving in the revenue-sharing and NIL era.
What to expect:
How major consumer brands evaluate athlete and school partnerships
Why authenticity and audience alignment matter more than vanity metrics
Practical takeaways for NIL professionals, athletes, and brands building sponsorship strategies
Listen on Spotify or Apple Podcasts
Interested in being our next Guest? Let us know at info@nilnewsstand.com