NIL Edge Interview: Brent Wall - Student Athlete Score
A partnership between NILNewsstand & Digital Sport by Hot Paper Lantern
NIL Edge is a new interview series from NILNewsstand and Digital Sport by Hot Paper Lantern that spotlights the professionals shaping the future of college sports. From NIL directors to athletic directors, brand executives, and policy shapers, these conversations provide exclusive insights into how the industry is evolving in the NIL and revenue-sharing era.
Featured Interview:
In this episode of NIL Edge, Student Athlete Score co-founder & CEO Brent Wall discusses how his team is building one of the most advanced marketing intelligence platforms in the NIL and revenue-sharing era. Brent explains the origin of the company—including the original “FICO score for athletes” idea—how AI powers their valuation tools, and why data-driven insights are becoming essential for colleges, brands, and athletes navigating today’s rapidly changing landscape. He also previews upcoming product expansions like a comprehensive NIL CRM and a B2C athlete app.
1. Student Athlete Score is becoming the NIL ecosystem’s data engine.
Brent explains how their platform tracks every D1 athlete, 100,000+ brands, engagement metrics, and brand mentions—giving schools, brands, agents, and athletes unprecedented clarity into value, fit, and opportunities.
2. The future of NIL is data-driven, measurable, and integrated into marketing budgets.
Brands are shifting from “donation-style” deals to performance-based influencer marketing, and Student Athlete Score provides the insights to justify spend, measure ROI, and target the right athletes authentically.
3. The company is expanding into a full NIL CRM and athlete-facing experience.
Brent teases tools for NIL directors, partnerships with major organizations, and a forthcoming athlete app blending performance profiles with NIL brand data.
Interested in being our next Guest? Let us know at info@nilnewsstand.com