UConn Reclaims Top Spot in October NIL Store Rankings as Basketball Season Tips Off
CHICAGO, Ill. (Nov. 11, 2025) The NIL Store powered by Campus Ink has released its October 2025 sales report, celebrating the top-selling schools, programs, athletes, jerseys and sports on its platform.
The University of Connecticut was October’s headliner, leading the NIL Store in a number of different categories including: top-selling school, top-selling program (UConn women’s basketball), top-earning female athlete (Azzi Fudd) and top-selling jersey (Fudd).
Illinois football’s Luke Altmyer was the top-earning male athlete, edging out Heisman hopeful Diego Pavia.
Football was the top-selling overall sport, accounting for 36% of sales, while men’s basketball (21%) and women’s basketball (17%) were second and third.
Top-Selling Schools (October 2025)
Top-Selling Jerseys
Azzi Fudd - UConn - Navy Basketball Jersey
Braden Smith - Purdue - Black Basketball Jersey
Diego Pavia - Vanderbilt - Black Football Jersey
Flau’jae Johnson - LSU - Purple Basketball Jersey
Kyle Schwarber - Indiana - Baseball Jersey (MLBPA)
Azzi Fudd - UConn - Navy National Champions Jersey
Kaden Wetjen - Iowa - Black Football Jersey
Diego Pavia - Vanderbilt - Gold Throwback Jersey
Omer Mayer - Purdue - White Basketball Jersey
Paige Bueckers - UConn - Navy National Champions Jersey (WNBPA)
Top-Earning Female Athletes
Azzi Fudd, UConn Women’s Basketball
Paige Bueckers, WNBPA
Flau’jae Johnson, LSU Women’s Basketball
Andi Jackson, Nebraska Volleyball
KK Arnold, UConn Women’s Basketball
Sarah Strong, UConn Women’s Basketball
Harper Murray, Nebraska Volleyball
MiLaysia Fulwiley, LSU Women’s Basketball
Chloe Spreen, Indiana Women’s Basketball
Peyton Bradley, Louisville Women’s Basketball
Top-Earning Male Athletes
Luke Altmyer, Illinois Football
Diego Pavia, Vanderbilt Football
Braden Smith, Purdue Men’s Basketball
Trevin Jirak, Iowa Men’s Basketball
Trent Sisley, Indiana Men’s Basketball
Fernando Mendoza, Indiana Football
Lawson Rice, WKU Men’s Basketball
Omer Mayer, Purdue Men’s Basketball
Ja’Kobi Gillespie, Tennessee Men’s Basketball
Jeremiah Smith, Ohio State Football
Top-Selling Programs
UConn Women’s Basketball
Illinois Football
Purdue Men’s Basketball
Vanderbilt Football
Indiana Football
Nebraska Volleyball
Indiana Men’s Basketball
Ohio State Football
Illinois Men’s Basketball
LSU Women’s Basketball
Top-Selling Sports
Football (36% of sales)
Men’s Basketball (21%)
Women’s Basketball (17%)
Women’s Volleyball (6%)
Baseball (5%)
Women’s Soccer (3%)
Softball (3%)
Men’s Soccer (1%)
Women’s Lacrosse (1%)
Men’s Ice Hockey (1%)
About The NIL Store
The NIL Store, powered by Campus Ink, is the leading platform for officially licensed Name, Image and Likeness (NIL) merchandise. With partnerships spanning more than 120 schools and 30,000+ athletes, the NIL Store allows fans to shop directly from their favorite athletes’ locker rooms — ensuring every athlete has an opportunity to profit from their success on and off the field. For more information and to shop the latest athlete collections, visit NIL.Store.
