Taco Bell’s Top NIL Athlete Partnerships
Data provided by Student Athlete Score
(June 3rd, 2025) - Taco Bell has long been a brand that resonates with youth culture, making its presence in the NIL (Name, Image, and Likeness) space a natural fit. Known for its bold marketing and deep ties to college sports fandom, Taco Bell has tapped into the growing NIL ecosystem by partnering with standout student-athletes who align with the brand’s energy and audience. Let’s take a look at some of the top NIL athlete partnerships Taco Bell has formed so far.
Athlete(s): Beau Bartlett
School(s): Penn State
Athlete(s): Dominique Darius
School(s): USC/UCLA
Athlete(s): Alyssa Ustby
School(s): North Carolina
Taco Bell’s involvement in the NIL landscape highlights how major brands can creatively support student-athletes while tapping into authentic storytelling and campus pride. As the NIL era continues to evolve, these types of partnerships not only elevate brand visibility but also empower athletes to build their personal brands beyond the field of play.
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