Last Week’s Top College Athlete NIL Deals Recap - June 17th, 2025
Data provided by Student Athlete Score
(June 17th, 2025) - As the NIL era continues to evolve, college athletes across a wide range of sports are building brand partnerships that reflect both their performance and personal identity. From powerhouse gymnasts to standout track stars, this past week featured new deals with major names in fitness, apparel, and beverage. Below, we spotlight the top NIL deals signed by student-athletes during the week of June 9th, 2025, with data sourced from our partners at Student Athlete Score.
Athlete(s): Ashley Sofilkanich
School(s): Michigan/Bucknell
Sport: Women’s Basketball
NIL Deal Brand: C4 Energy
Athlete(s): Dea Monz
School(s): Robert Morris
Sport: Track & Field
NIL Deal Brand: C4 Energy
Athlete(s): Jon Seaton
School(s): Elon
Sport: Football
NIL Deal Brand: SUNNYD
Athlete(s): Lily Smith
School(s): Georgia
Sport: Gymnastics
NIL Deal Brand: Workout Anytime
Athlete(s): Jade Carey
School(s): Oregon State
Sport: Gymnastics
NIL Deal Brand: GK Elite
Athlete(s): Lilly Lippeatt
School(s): Clemson
Sport: Gymnastics
NIL Deal Brand: GK Elite
This week’s NIL activity highlights the continued diversification of athlete-brand collaborations, with energy drinks, fitness centers, and sport-specific apparel companies all deepening their investment in college sports. As NIL opportunities expand beyond the spotlight of football and basketball, we’re seeing more representation across sports like gymnastics and track & field. Know of an NIL deal that should be featured next week? Let us know—and stay tuned for more athlete updates in our next recap.
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