Nike Lacrosse’s Top NIL Athlete Partnerships
(May 2nd, 2025) - Nike has long been a driving force in shaping athletic culture, and its strategic entry into lacrosse through Name, Image, and Likeness (NIL) deals signals growing momentum for the sport. By partnering with standout athletes from elite programs like Stanford, North Carolina, and Ohio State, Nike is tapping into lacrosse’s rising profile and aligning with student-athletes who embody both competitive excellence and brand potential. Let’s take a look at Nike Lacrosse’s top NIL athlete partnerships.
Athlete(s): Annabel Frist
School(s): Stanford
Athlete(s): Gabby Cleveland
School(s): Florida State/Ohio State/Oregon
Athlete(s): Bobby Van Buren
School(s): Ohio State
Athlete(s): Caitlyn Wurzburger
School(s): North Carolina
This spotlight on Nike’s top lacrosse NIL partnerships showcases a group of athletes who represent the sport’s competitive edge and evolving marketability. As lacrosse continues to grow in popularity, Nike’s early investment in these athletes positions the brand at the forefront of the sport’s future. With each partnership, Nike is helping shape lacrosse’s trajectory—both on the field and in the broader sports marketing arena.
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