Seattle University Athletics and The Brandr Group Launch Group Licensing for Student Athletes
SEATTLE – Seattle University Athletics and The Brandr Group (TBG) have established a group licensing program for all Redhawk intercollegiate student athletes. This partnership creates opportunities for Seattle University student athletes to profit from their Name, Image and Likeness (NIL) through co-branded opportunities.
“We are excited to announce a partnership with The Brandr Group,” said Director of Athletics Shaney Fink. “As we expand NIL opportunities for Redhawk student athletes, this partnership fosters opportunities for Redhawk fans to purchase co-branded products while directly supporting student athletes through royalties.”
The collaboration with TBG allows for the collective use of student athletes' NIL in licensing and marketing programs, co-branded with Seattle University logos and marks. Student athletes maintain their NIL rights for other individual licensing and marketing activities. Potential licensees interested in learning more should contact Jim Neish at TBG.
TBG, a brand management, marketing and licensing agency, manages and administers the program while generating licensing opportunities on behalf of Seattle University student athletes. Products that combine team logos and player names and numbers have accounted for a significant portion of licensed sports merchandise sales at the professional level for decades, and this program provides the same opportunities for collegiate student athletes.
“We are thrilled to be working with the Seattle University Athletics team to craft a program that will support their student athletes,” said Rick Perko, Vice President of Program Development at TBG. “Group licensing empowers student athletes to financially benefit from their NIL, while also offering merchandise and sponsorship opportunities that enhance the experience for Redhawk fans.”
Fans can soon expect to be able to purchase official Seattle University merchandise, including team jerseys with the name and number of Redhawks players who have joined the group licensing program, from Athlete’s Thread.
About The Brandr Group
The Brandr Group (TBG) is a brand management, marketing and licensing agency powered by a team with decades of collective management experience for some of the world’s largest brands. TBG has emerged as the leading agency in group licensing programs, leading efforts for more than 90 college athletic programs and their student athletes in the Name, Image and Likeness category including the biggest brands in college athletics. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors. For more information, please visit tbgusa.com.
