DePaul University Modernizes Content Operations, Elevates Athlete Storytelling with Multi-Year Greenfly Partnership
Partnership brings professional-grade tools to Blue Demons to enhance athlete brand building and drive fan engagement
SANTA MONICA, Calif. – Greenfly, the leader in powering short-form content operations for the world of sports and entertainment, today announced a multi-year partnership with DePaul University Athletics to power and centralize its content operations across all sports.
With Greenfly, DePaul is reinventing its Athletics Department as a content and storytelling powerhouse – an engine that builds student-athlete brands, drives fan engagement and attracts sponsorship revenue. In the new economics of college sports these elements are critical drivers of recruiting and financial success. By investing in professional-grade tools, the Blue Demons are adopting infrastructure to deliver speed, scale and value across every aspect of their content operations.
"DePaul University is steeped in tradition, but we pride ourselves on embracing innovation to position the institution and its athletics programs for an even more promising present and future," Associate Vice President & Deputy Athletics Director Taylor Stapleton said. "Through a multi-year partnership with Greenfly, we're adopting professional-grade, best-in-class content workflow technology that will unlock new content sources, level up the university's marketing capabilities in the age of NIL, and emphasize DePaul's position at the forefront of a rapidly evolving industry."
Greenfly works with more than 1,300 sports and entertainment organizations, including MLB, NFL, NBA, NHL and major collegiate conferences, to automate the capture, organization and distribution of content across an organization’s ecosystem. The platform enables collaboration across departments, ensuring the most engaging content is captured and automatically shared with the right stakeholders to maximize reach and fuel storytelling. AI-powered tools tag and route content in real time, enabling athletic departments to activate faster around key moments, maintain brand consistency, provide athletes with the assets they need to build their brands and reach audiences across digital channels.
“College sports are moving faster than ever and programs need the same caliber of tools the pros rely on,” Greenfly CEO Daniel Kirschner said. “DePaul is taking a forward-thinking approach, building a unified content operation that allows them to capture more moments, tell more stories and connect with more fans. It’s the kind of foundation that will serve them not just this season, but in recruiting, athlete brand building and new revenue opportunities for years to come.”
The partnership reflects Greenfly’s continued expansion in the college space as more universities look to modernize content operations, streamline workflows and unlock new revenue opportunities.
About Greenfly
Greenfly is core infrastructure for short-form content operations. The company’s intelligent platform streamlines, automates and scales content – from capture to delivery. Their award-winning AI instantly organizes and routes digital media, saving time and maximizing impact across teams, talent, and partners. Built for and trusted by the most iconic brands in sports and entertainment including the NBA, MLB, NFL, DFL, NHL, NAIA, cable networks and movie studios. Founded in 2014, Greenfly is headquartered in Santa Monica, California, with offices across the U.S. and Europe.
