Bueckers, Flagg Headline NIL Store’s Top Awards
NIL Store Athletes to Earn +10% to Celebrate #NILDay (July 1)
CHICAGO (June 30, 2025) – UConn’s Paige Bueckers and Duke’s Cooper Flagg were the NIL Store’s Top-Earning Female and Male Athletes of 2024-25, while UConn was named School Partner of the Year in the 2025 NIL Store Awards.
The awards come a day in advance of the NIL Store’s 4th annual celebration of #NILDay, recognizing the passing of NIL legislation on July 1, 2021. In celebration, athletes will earn an extra 10% on all NIL Store sales on July 1.
More: nil.store/pages/awards
Bueckers was the top-selling overall athlete on the entire NIL Store platform, which includes more than 25,000 athletes from more than 100 institutions nationwide. It was Bueckers’ second straight year as the top-earning female athlete (Purdue’s Zach Edey was top earning overall last year).
UConn was the top-selling school on the NIL Store platform for the 2024-25 academic year, buoyed by the success of its National Champion women’s basketball program.
Full list of award winners below.
School Partner of the Year
WINNER: UConn
Finalists: DePaul, Florida, Louisville, Marquette
Top-Earning Female Athlete
WINNER: Paige Bueckers (UConn Women’s Basketball)
Finalists: Azzi Fudd (UConn Women’s Basketball), Flau’jae Johnson (LSU Women’s Basketball), Sarah Strong (UConn Women’s Basketball), Hannah Stuelke (Iowa Women’s Basketball)
Top-Earning Male Athlete
WINNER: Cooper Flagg (Duke Men’s Basketball)
Finalists: Dylan Harper (Rutgers Men’s Basketball), Ashton Jeanty (Boise State Football), Braden Smith (Purdue Men’s Basketball), Cam Skattebo (Arizona State Football)
Top-Earning Female Athlete (Olympic Sport)
WINNER: Lexi Rodriguez (Nebraska Volleyball)
Finalists: NiJaree Canady (Texas Tech Softball), Jordan Chiles (UCLA Gymnastics), Nora Hayd (Boise State Beach Volleyball), Karlyn Pickens (Tennessee Softball)
Top-Earning Female Athlete (Olympic Sport)
WINNER: Wehiwa Aloy (Arkansas Baseball)
Finalists: Kuhio Aloy (Arkansas Baseball), Kade Anderson (LSU Baseball), Trey Augustine (Michigan State Ice Hockey), Red Savage (Michigan State Ice Hockey)
Merch Moment of the Year
WINNER: Derik Queen (Maryland) - “I’m From Maryland, That’s Why”
Ashton Jeanty (Boise State) - The Boogeyman
Johnny Kinziger (Illinois State) - Victory Runs Red
Jack Sawyer (Ohio State) - Scoop and Score
St. John’s Mania - Official BIG EAST Championship gear
NIL Director of the Year
WINNER: Ben Chase (Florida)
Finalists: Logan Hittle (Ohio State), Zack McKay (Louisville), Haneen Rashwan (Baylor), Terrell Smith (Duke)
Licensing Director of the Year
WINNER: Larry Birkett (Marquette)
Finalists: Lindsay Martin (DePaul), Kyle Muncy (UConn), Jeri Thorpe (Arkansas)
School Activation of the Year
WINNER: Louisville - NIL In-Venue Installation & Promo at KFC YUM! Center
Baylor - We Pay Players
DePaul - City Edition Jerseys and Student Section Takeover
Illinois - Butkus/100th Season Collection
WKU - Big Red Collection
Philanthropic Spirit Award
WINNER: Blake Shapen (Mississippi State) - Blake’s Bulldogs
Sam Leavitt (Arizona State)
Sitori Tanin and Parker Van Buren (Loyola Chicago)
UConn Women’s Basketball
Most Innovative Design Collaboration
WINNER: Luke Altmyer (Illinois) - Luke’s Linemen collection
Wehiwa & Kuhio Aloy (Arkansas)
Nora Hayd (Boise State)
Gabe Cupps (Indiana)
Dylan Raiola (Nebraska)
ABOUT CAMPUS INK AND THE NIL STORE
Backed by Mark Cuban, Campus Ink expanded into the Name, Image, Likeness (NIL) space in 2021 and launched the NIL Store which serves as a merchandising solution for student-athletes and schools across the country. The NIL Store operates with the firm belief that every student-athlete has an opportunity to capitalize on their NIL and should earn industry-leading payouts. Campus Ink was founded in 1947 on the campus of the University of Illinois and was reimagined in 2015 with an office in downtown Chicago and a production facility in Urbana, Ill., where the company handles all of its own production and fulfillment.
