Last Week’s Top College Athlete NIL Deals Recap | Week of June 30th, 2025
Data provided by Student Athlete Score
(July 8th, 2025) - From Olympic hopefuls to rising stars in the Big Ten, college athletes continue to land major NIL partnerships across sports and campuses nationwide. Last week’s top Name, Image, and Likeness (NIL) deals highlight a growing mix of powerhouse brands and local supporters investing in female student-athletes. From Dick’s Sporting Goods to MSU Federal Credit Union, these deals reflect the evolving landscape of college sports marketing. Below, we recap the standout signings from the week of June 30th, 2025.
Athlete(s): Riley Ammenhauser
School(s): Oklahoma/Michigan
Sport: Women’s Track & Field
NIL Deal Brand: Dick’s Sporting Goods
Athlete(s): Payton Conroy
School(s): Michigan State
Sport: Softball
NIL Deal Brand: MSU Federal Credit Union
Athlete(s): Bianca Pizano
School(s): Michigan State
Sport: Field Hockey
NIL Deal Brand: MSU Federal Credit Union
Athlete(s): Abby Wanezek
School(s): Wisconsin
Sport: Women’s Swimming & Diving
NIL Deal Brand: Exact Sciences
Athlete(s): Evan Jaynes
School(s): Texas
Sport: Women’s Rowing
NIL Deal Brand: Ouro
Athlete(s): Bella Vasseur
School(s): Wisconsin
Sport: Women’s Hockey
NIL Deal Brand: Exact Sciences
Athlete(s): Britain Beshears
School(s): Michigan State
Sport: Softball
NIL Deal Brand: MSU Federal Credit Union
That’s a wrap on this week’s standout NIL deals. Let us know which partnerships caught your attention—or if we missed a deal that deserves the spotlight. Stay locked in for next week’s biggest athlete brand moves.
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