Last Week’s Top College Athlete NIL Deals Recap | Week of June 30th, 2025

Data provided by Student Athlete Score

(July 8th, 2025) - From Olympic hopefuls to rising stars in the Big Ten, college athletes continue to land major NIL partnerships across sports and campuses nationwide. Last week’s top Name, Image, and Likeness (NIL) deals highlight a growing mix of powerhouse brands and local supporters investing in female student-athletes. From Dick’s Sporting Goods to MSU Federal Credit Union, these deals reflect the evolving landscape of college sports marketing. Below, we recap the standout signings from the week of June 30th, 2025.


  • Athlete(s): Riley Ammenhauser

    • School(s): Oklahoma/Michigan

    • Sport: Women’s Track & Field

    • NIL Deal Brand: Dick’s Sporting Goods


  • Athlete(s): Payton Conroy

    • School(s): Michigan State

    • Sport: Softball

    • NIL Deal Brand: MSU Federal Credit Union


  • Athlete(s): Bianca Pizano

    • School(s): Michigan State

    • Sport: Field Hockey

    • NIL Deal Brand: MSU Federal Credit Union


  • Athlete(s): Abby Wanezek

    • School(s): Wisconsin

    • Sport: Women’s Swimming & Diving

    • NIL Deal Brand: Exact Sciences


  • Athlete(s): Evan Jaynes

    • School(s): Texas

    • Sport: Women’s Rowing

    • NIL Deal Brand: Ouro


  • Athlete(s): Bella Vasseur

    • School(s): Wisconsin

    • Sport: Women’s Hockey

    • NIL Deal Brand: Exact Sciences


  • Athlete(s): Britain Beshears

    • School(s): Michigan State

    • Sport: Softball

    • NIL Deal Brand: MSU Federal Credit Union

That’s a wrap on this week’s standout NIL deals. Let us know which partnerships caught your attention—or if we missed a deal that deserves the spotlight. Stay locked in for next week’s biggest athlete brand moves.



AI-assisted but Human-edited
We use AI tools to assist with content creation, but all articles are reviewed and edited by our team to ensure accuracy and journalistic integrity.

Data Provided by


Kyle Ems

Founder - NILNewsstand.com

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