Last Week’s NIL Deals Recap | Week of September 1st, 2025
Data provided by Student Athlete Score
(September 9th, 2025) - The first week of September brought another wave of notable NIL activity across college sports, highlighting the continued breadth of athlete-brand partnerships. From volleyball standouts at Texas and San Diego joining forces with VKTRY Gear, to high-profile signings like UConn’s Azzi Fudd with Paula’s Choice Skincare and Michigan gymnast Fred Richard teaming up with CELSIUS, the deals showcase how expansive the NIL marketplace has become. This recap also features energy drink and skincare campaigns, community-rooted dental sponsorships, and multi-athlete collaborations like Unrivaled Basketball—underscoring how athletes across different sports and schools are leveraging their platforms in creative and impactful ways. For a full, searchable archive of past deals, visit our NIL Deal Tracker.
Athlete(s): Ramsey Gary
School(s): Texas
Sport: Women’s Volleyball
NIL Deal Brand: VKTRY Gear
Athlete(s): Brandon Lane Jr.
School(s): Wisconsin/Stephen F. Austin/South Dakota State
Sport: Football
NIL Deal Brand: Exact Sciences
Athlete(s): Logan Henderson
School(s): Marshall/Kent State
Sport: Women’s Volleyball
NIL Deal Brand: Good Molecules
Athlete(s): Fred Richard
School(s): Michigan
Sport: Men’s Gymnastics
NIL Deal Brand: CELSIUS
Athlete(s): Ayden Ames
School(s): Texas
Sport: Women’s Volleyball
NIL Deal Brand: VKTRY Gear
Athlete(s): Mason Reiger
School(s): Wisconsin/Louisville
Sport: Football
NIL Deal Brand: Warren Family Dental
Athlete(s): Delaynee Rodrquez
School(s): Kentucky
Sport: Women’s Gymnastics
NIL Deal Brand: Accelerator Active Energy
Athlete(s): Azzi Fudd
School(s): UConn
Sport: Women’s Basketball
NIL Deal Brand: Paula’s Choice Skincare
Athlete(s): Multiple
School(s): Multiple
Sport: Women’s Basketball
NIL Deal Brand: Unrivaled Basketball
Athlete(s): Konnor McClain
School(s): LSU
Sport: Women’s Gymnastics
NIL Deal Brand: CELSIUS
Athlete(s): Paris Mikinski
School(s): Arizona
Sport: Women’s Track & Field
NIL Deal Brand: C4 Energy
Athlete(s): Reese Bates
School(s): San Diego/Butler
Sport: Women’s Volleyball
NIL Deal Brand: VKTRY Gear
That’s a wrap on this week’s standout NIL deals. Let us know which partnerships caught your attention—or if we missed a deal that deserves the spotlight. Stay locked in for next week’s biggest athlete brand moves.
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