Ohio State, Jeremiah Smith & Azzi Fudd Highlight NIL Store’s August Top-Sellers
CHICAGO (Sept. 8, 2025) – Ohio State University was the NIL Store’s top-selling school for the month of August, while Buckeye wide receiver Jeremiah Smith and UConn women’s basketball player Azzi Fudd were the top-earning male and female athletes, respectively.
UConn women’s basketball was the top-selling individual program for an unprecedented 11th straight month, while UConn was the 2nd-best selling school overall - snapping its streak of four consecutive months at the top. KK Arnold was the second-highest earning female athlete behind Fudd.
Nebraska volleyball stars Andi Jackson and Harper Murray were the highest earning female volleyball players for the second straight month.
On the men’s side, Purdue men’s basketball’s Braden Smith was the lone non-football player among the top-10 male earners.
Full breakdown below.
August 2025 Top-Selling Schools
August 2025 Top-Earning Male Athletes
August 2025 Top-Earning Female Athletes
August 2025 Top-Earning Programs
ABOUT CAMPUS INK AND THE NIL STORE
Backed by Mark Cuban, Campus Ink expanded into the Name, Image, Likeness (NIL) space in 2021 and launched the NIL Store which serves as a merchandising solution for student-athletes and schools across the country. The NIL Store operates with the firm belief that every student-athlete has an opportunity to capitalize on their NIL and should earn industry-leading payouts. Campus Ink was founded in 1947 on the campus of the University of Illinois and was reimagined in 2015 with an office in downtown Chicago and a production facility in Urbana, Ill., where the company handles all of its own production and fulfillment.
