Last Week’s NIL Deals Recap | Week of September 8th, 2025
Data provided by Student Athlete Score
(September 15th, 2025) - The week of September 8th, 2025, brought another wave of NIL activity across college athletics, featuring high-profile partnerships spanning football, basketball, volleyball, gymnastics, and wrestling. From major national brands like Target, T-Mobile, and Intuit to lifestyle leaders such as Degree, CELSIUS, and Planet Fitness, student-athletes continued to expand their market presence and connect with fans and communities in new ways. These deals highlight not only the growing opportunities for athletes across different sports but also the expanding range of industries investing in the NIL era. For a full, searchable archive of past deals, visit our NIL Deal Tracker.
Athlete(s): Jada Cernigila & Madison Quest
School(s): Jada (Wisconsin/Northern Illinois) / Madison (Wisconsin)
Sport: Women’s Volleyball
NIL Deal Brand: Target
Athlete(s): Wesley Watson
School(s): Texas A&M
Sport: Football
NIL Deal Brand: sling
Athlete(s): Taurean York
School(s): Texas A&M
Sport: Football
NIL Deal Brand: SeatGeek
Athlete(s): Konnor McClain
School(s): LSU
Sport: Women’s Gymnastics
NIL Deal Brand: CELSIUS
Athlete(s): Kadyn Proctor
School(s): Alabama
Sport: Football
NIL Deal Brand: Freddy’s Steakburgers
Athlete(s): Kadyn Proctor
School(s): Alabama
Sport: Football
NIL Deal Brand: T-Mobile
Athlete(s): Ace Austin
School(s): Alabama
Sport: Women’s Basketball
NIL Deal Brand: Degree
Athlete(s): Moh Bility
School(s): Rice/North Texas
Sport: Football
NIL Deal Brand: Planet Fitness
Athlete(s): Aaliyah Chavez
School(s): Oklahoma
Sport: Women’s Basketball
NIL Deal Brand: Intuit
Athlete(s): Royce Nilo
School(s): Wisconsin
Sport: Men’s Wrestling
NIL Deal Brand: UW Credit Union
That’s a wrap on this week’s standout NIL deals. Let us know which partnerships caught your attention—or if we missed a deal that deserves the spotlight. Stay locked in for next week’s biggest athlete brand moves.
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