Last Week’s NIL Deals Recap | Week of July 14th, 2025
Data provided by Student Athlete Score
(July 23rd, 2025) - Each week, NILNewsstand compiles Name, Image, and Likeness (NIL) brand deals across college athletics—powered by verified data from Student Athlete Score. For the week of July 14th, 2025, athletes from a range of sports—including track & field, lacrosse, softball, basketball, and tennis—inked partnerships with top brands like adidas, Motorola, Dick’s Sporting Goods, and HEYDUDE. Scroll through this week’s full roundup and stay on top of the latest moves shaping the NIL landscape.
Athlete(s): Dylan Terryberry
School(s): Michigan State
Sport: Men’s Track & Field
NIL Deal Brand: HEYDUDE
Athlete(s): Abby Duchscherer
School(s): Alabama
Sport: Softball
NIL Deal Brand: Motorola US
Athlete(s): Riley Ammenhauser
School(s): Oklahoma/Michigan
Sport: Women’s Track & Field
NIL Deal Brand: Dick’s Sporting Goods
Athlete(s): Ben Fox/Dominic Pietramala
School(s): North Carolina
Sport: Men’s Lacrosse
NIL Deal Brand: STX Men’s Lacrosse
Athlete(s): Landon Helms
School(s): Boise State/Texas A&M
Sport: Men’s Track & Field
NIL Deal Brand: Dick’s Sporting Goods
Athlete(s): Sydney Wilson
School(s): CSUN
Sport: Women’s Tennis
NIL Deal Brand: Rebellion Tennis Club
Athlete(s): Ian Jackson, Joson Sanon
School(s): Jackson (St. John’s/UNC), Sanon (St. John’s/Arizona State)
Sport: Men’s Basketball
NIL Deal Brand: adidas
That’s a wrap on this week’s standout NIL deals. Let us know which partnerships caught your attention—or if we missed a deal that deserves the spotlight. Stay locked in for next week’s biggest athlete brand moves.
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