Last Week’s NIL Deals Recap | Week of July 7th, 2025
Data provided by Student Athlete Score
(July 15th, 2025) - Each week, we highlight NIL (Name, Image, and Likeness) deals signed by college athletes across the country, powered by verified data from Student Athlete Score. The week of July 7th, 2025, featured high-profile partnerships from powerhouse brands like EA SPORTS, C4 Energy, and Hoka. Standout athletes from LSU Football, North Carolina Basketball, Colorado Track & Field, and more made headlines with new NIL opportunities, reflecting the continued evolution of athlete brand power across multiple sports and schools.
Athlete(s): Garrett Nussmeier
School(s): LSU
Sport: Football
NIL Deal Brand: EA SPORTS College Football
Athlete(s): Blanca Thomas
School(s): North Carolina
Sport: Women’s Basketball
NIL Deal Brand: C4 Energy
Athlete(s): Dea Monz
School(s): Robert Morris
Sport: Women’s Track & Field
NIL Deal Brand: C4 Energy
Athlete(s): Hallie Klanke
School(s): Kansas/North Carolina
Sport: Women’s Soccer
NIL Deal Brand: Accelerator Active Energy
Athlete(s): Kole Mathison
School(s): Colorado
Sport: Men’s Cross Country/Track & Field
NIL Deal Brand: Hoka
Athlete(s): Madi Hays
School(s): Kansas/UTSA
Sport: Women’s Softball
NIL Deal Brand: Free Bird/Hunter’s Rose Kennel
Athlete(s): Taylor Cruse
School(s): Ohio State
Sport: Women’s Softball
NIL Deal Brand: Accelerator Active Energy
Athlete(s): Kayla DiCello
School(s): Florida
Sport: Women’s Gymnastics
NIL Deal Brand: GK Elite
That’s a wrap on this week’s standout NIL deals. Let us know which partnerships caught your attention—or if we missed a deal that deserves the spotlight. Stay locked in for next week’s biggest athlete brand moves.
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