Freddy's Frozen Custard & Steakburgers Top NIL Athlete Partnerships
Data provided by Student Athlete Score
(June 11th, 2025) - Freddy’s Frozen Custard & Steakburgers continues to make a significant impact in the collegiate NIL space, partnering with standout athletes across a diverse array of sports. From powerhouse football programs like Alabama and Texas to elite basketball talents at Kansas and Duke, Freddy’s strategic partnerships spotlight both established stars and rising athletes. Let's take a look at some of the most prominent NIL athlete collaborations Freddy's has formed since NIL’s inception.
Athlete(s): Jahdae Barron
School(s): Texas
Sport: Football
Athlete(s): Flory Bidunga
School(s): Kansas
Sport: Men’s Basketball
Athlete(s): Tyler Booker
School(s): Alabama
Sport: Football
Athlete(s): Eloise Brandewie
School(s): Creighton/Ohio State
Sport: Women’s Volleyball
Athlete(s): Addy Brown
School(s): Iowa State
Sport: Women’s Basketball
Athlete(s): Johni Broome
School(s): Auburn/Morehead State
Sport: Men’s Basketball
Athlete(s): Jordan Brown*
School(s): Georgia
Sport: Women’s Soccer
Athlete(s): Edie Darby
School(s): Tennessee
Sport: Women’s Basketball
Athlete(s): Caleb Downs
School(s): Ohio State/Alabama
Sport: Football
Athlete(s): Deyona Gaston*
School(s): Auburn/Texas
Sport: Women’s Basketball
Athlete(s): Mason Gillis
School(s): Duke/Purdue
Sport: Men’s Basketball
Athlete(s): Emma Halter
School(s): Texas
Sport: Women’s Volleyball
Athlete(s): Jimmy Horn Jr.
School(s): Colorado/South Florida
Sport: Football
Athlete(s): Ashlon Jackson
School(s): Duke
Sport: Women’s Basketball
Athlete(s): Joshua Jefferson
School(s): Iowa State/Saint Mary’s
Sport: Men’s Basketball
Athlete(s): Tamin Lipsey
School(s): Iowa State
Sport: Men’s Basketball
Athlete(s): Meghan McCann
School(s): Ohio State
Sport: Women’s Volleyball
Athlete(s): Ladd McConkey
School(s): Georgia
Sport: Football
Athlete(s): Mark Mitchell
School(s): Missouri/Duke
Sport: Men’s Basketball
Athlete(s): Andrew Mukuba
School(s): Texas/Clemson
Sport: Football
Athlete(s): S’mya Nichols
School(s): Kansas
Sport: Women’s Basketball
Athlete(s): Paulina Paris
School(s): Arizona/North Carolina
Sport: Women’s Basketball
Athlete(s): Cannon Peebles
School(s): Tennessee/North Carolina State
Sport: Baseball
Athlete(s): Blake Shapen
School(s): Mississippi State/Baylor
Sport: Football
Athlete(s): Emanuel Sharp
School(s): Houston
Sport: Men’s Basketball
Athlete(s): Emma Torstenson
School(s): Colorado
Sport: Women’s Volleyball
Athlete(s): Jenna Wenaas
School(s): Texas/Minnesota
Sport: Women’s Volleyball
Athlete(s): Regan Williams
School(s): Kansas
Sport: Women’s Basketball
Athlete(s): Zakai Zeigler
School(s): Tennessee
Sport: Men’s Basketball
Through these targeted NIL partnerships, Freddy’s Frozen Custard & Steakburgers has positioned itself as a leading brand in collegiate athletics, enhancing its visibility while empowering student-athletes to build their personal brands. As NIL continues to evolve, Freddy’s is setting a strong precedent for mutually beneficial relationships that enrich the collegiate sports experience and drive community engagement nationwide.
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