2025 NIL Store Awards Finalists Announced
CHICAGO (June 20, 2025) – The NIL Store has announced its list of finalists for the 2025 NIL Store Awards, celebrating the best and brightest from the NIL Store and college athletics over the past year.
School Partner, Top-Earning Male and Top-Earning Female are the headline awards, among eight other categories.
Fans can vote on the awards at nil.store/pages/awards, and will receive a 20% discount on their next purchase.
The full finalists list is below. Winners will be announced June 23 - June 30.
School Partner of the Year
DePaul University
University of Florida
University of Louisville
Marquette University
University of Connecticut
Top-Earning Male Athlete
Cooper Flagg - Duke Men’s Basketball
Dylan Harper - Rutgers Men’s Basketball
Ashton Jeanty - Boise State Football
Cam Skattebo - Arizona State Football
Braden Smith - Purdue Men’s Basketball
Top-Earning Female Athlete
Paige Bueckers - UConn Women’s Basketball
Azzi Fudd - UConn Women’s Basketball
Flau’jae Johnson - LSU Women’s Basketball
Sarah Strong - UConn Women’s Basketball
Hannah Stuelke - Iowa Women’s Basketball
Top-Earning Male Athlete (Olympic Sport)
Kuhio Aloy - Arkansas Baseball
Wehiwa Aloy - Arkansas Baseball
Kade Anderson - LSU Baseball
Trey Augustine - Michigan State Ice Hockey
Red Savage - Michigan State Ice Hockey
Top-Earning Female Athlete (Olympic Sport)
NiJaree Canady - Texas Tech Softball
Jordan Chiles - UCLA Gymnastics
Nora Hayd - Boise State Beach Volleyball
Karlyn Pickens - Tennessee Softball
Lexi Rodriguez - Nebraska Volleyball
NIL Director of the Year
Ben Chase - University of Florida
Logan Hittle - Ohio State University
Zack McKay - University of Louisville
Haneen Rashwan - Baylor University
Terrell Smith - Duke University
Licensing Director of the Year
Larry Birkett - Marquette University
Lindsay Martin - University of DePaul
Kyle Muncy - University of Connecticut
Jeri Thorpe - University of Arkansas
School Activation of the Year
Baylor - We Pay Players
DePaul - City Edition Jerseys; Team Tees in Student Section
Illinois - Butkus Jersey/100 Seasons
Louisville - NIL Blanks Program Launch at KFC Yum Center (in-venue)
Western Kentucky - Big Red Collection
Merch Moment of the Year
Ashton Jeanty (Boise State) - The Boogeyman
Johnny Kinziger (Illinois State) - Victory Runs Red
Derik Queen (Maryland) - “I’m From Maryland, That’s Why”
Jack Sawyer (Ohio State) - Scoop and Score
St. John’s Mania - Official BIG EAST Championship gear
Philanthropic Spirit Award
Sam Leavitt (Arizona State) - QB1 Donating All Merch Proceeds to Teammates
Blake Shapen (Mississippi State) - Blake's Bulldogs Initiative
Sitori Tanin and Parker Van Buren (Loyola Chicago) - Crohn’s and Colitis Foundation Merch Line
UConn Women’s Basketball - Abby Zittoun Foundation Jerseys
WBB Stars - Dena Heals Collaboration
Most Innovative Design Collaboration
Wehiwa & Kuhio Aloy (Arkansas) - Hawaiian Collection
Nora Hayd (Boise State) - Goth Tee
Gabe Cupps (Indiana) - Keep Choppin' Collection
Dylan Raiola (Nebraska) - Legacy Collection
Luke Altmeyer (Illinois) - Luke’s Lineman Collection
ABOUT CAMPUS INK AND THE NIL STORE
Backed by Mark Cuban, Campus Ink expanded into the Name, Image, Likeness (NIL) space in 2021 and launched the NIL Store which serves as a merchandising solution for student-athletes and schools across the country. The NIL Store operates with the firm belief that every student-athlete has an opportunity to capitalize on their NIL and should earn industry-leading payouts. Campus Ink was founded in 1947 on the campus of the University of Illinois and was reimagined in 2015 with an office in downtown Chicago and a production facility in Urbana, Ill., where the company handles all of its own production and fulfillment.
