In this episode of NIL Edge, we sit down with Justin DiTolla, Associate AD for NIL at Cal, to break down what it actually looks like to operate an NIL and revenue share model inside a Power Four athletic department. With a background in compliance and now leading Cal’s NIL efforts, Justin offers a real-world perspective on how roles, responsibilities, and priorities have rapidly evolved

Many athletes in NIL still “don’t know what they don’t know.” In this NIL Edge episode, attorney Josie Leinart explains the risks, blind spots, and where the industry is heading next.

In this episode of NIL Edge, Brennan White — Assistant AD and General Manager for NIL Administration at Illinois State — joins the show to discuss what it really takes to build an effective NIL program at the FCS level.

Brennan shares how Illinois State approaches NIL strategy with limited resources, why relationships with local businesses are critical to creating opportunities for student-athletes, and how programs can remain competitive without trying to match the budgets of Power Four schools.

The conversation also explores athlete education, managing NIL expectations, and how smaller programs can succeed by focusing on people, trust, and long-term partnerships rather than chasing volume.

On this episode of NIL Edge, Sterling Randle sits down with Maya Bulger to go inside the day-to-day realities of running NIL at an SEC institution — and how Mississippi State is building a program rooted in education, authenticity, and strategic partnerships.

Travis Hansen, Senior Associate Athletic Director - Revenue Sharing and NIL at BYU, joins NIL Edge to explain how transformational NIL, athlete identity, and purpose-driven partnerships are shaping the future of college athletics.

Founder & CEO Jack Adler joins NIL Edge to explain how Out2Win is helping brands, universities, and agencies move beyond guesswork and build data-driven, scalable NIL strategies that deliver real ROI.