In this episode of NIL Edge, we sit down with Lauren Cherry, Director of NIL Strategy & Revenue Share Operations at the University of North Texas, to discuss how athletic departments can help student-athletes build the skills needed to thrive in the modern college athletics landscape.

In this episode of NIL Edge, Brett Sible of DePaul University discusses how schools are adapting to NIL and revenue sharing, as well as how DePaul is leveraging its Chicago location to create opportunities for student-athletes.

Lisa Hake, CMO of Winmark Corporation, discusses how major consumer brands evaluate athlete partnerships, why authenticity matters in NIL marketing, and what schools, athletes, and operators should understand about modern brand strategy.

In this episode of NIL Edge, we sit down with Justin DiTolla, Associate AD for NIL at Cal, to break down what it actually looks like to operate an NIL and revenue share model inside a Power Four athletic department. With a background in compliance and now leading Cal’s NIL efforts, Justin offers a real-world perspective on how roles, responsibilities, and priorities have rapidly evolved

Many athletes in NIL still “don’t know what they don’t know.” In this NIL Edge episode, attorney Josie Leinart explains the risks, blind spots, and where the industry is heading next.

In this episode of NIL Edge, Brennan White — Assistant AD and General Manager for NIL Administration at Illinois State — joins the show to discuss what it really takes to build an effective NIL program at the FCS level.

Brennan shares how Illinois State approaches NIL strategy with limited resources, why relationships with local businesses are critical to creating opportunities for student-athletes, and how programs can remain competitive without trying to match the budgets of Power Four schools.

The conversation also explores athlete education, managing NIL expectations, and how smaller programs can succeed by focusing on people, trust, and long-term partnerships rather than chasing volume.